留学论文代写：旅游保险
留学论文代写：旅游保险
报告的第一部分着重分析了医疗保险产品市场的当前环境。在此基础上，重点关注差异化和定位、消费者概况、市场定位和市场细分，为公司制定营销策略。Medibank作为一家基础保险公司，主要为基础客户提供旅游保险(Ivanovic and Collin, 2014)。与其他商业组织相比，他们在保持现有市场份额方面面临着明显的挑战。从保险市场的分析来看，保险公司发展的机会是多方面的。在考虑长期或短期旅行的顾客中，他们更倾向于购买旅行保险。他们一直希望保险的每一个方面都能预防旅行中可能发生的未知风险(Jones & Morgan, 2014)。虽然Medibank主要提供旅游保险产品，但该行业仍有增长空间。为了保证公司的持续发展，Medibank必须考虑分析客户的多样化需求，进行适当的细分。
留学论文代写：旅游保险
然后，按照现有的产品线，Medibank可以考虑推广产品，以确保客户的关键需求，该产品将满足(Chaffey et al. 2009)。通过进一步分类自己的产品，可以增加医疗银行的竞争。与旅行社合作可以被认为是扩大业务销售范围的最有效的方法。在制定定价战略时应遵循一个闭环过程，这种定价战略不仅对迅速在整个市场实行新的费率至关重要，而且对于收集业绩数据、分析业绩和在修改其他战略的情况下转译结果也至关重要。这对定价小组根据市场动态校准产出的能力进一步至关重要。在整个流程中，应该确保能够提供业务用户可以轻松使用的强大的价格分析功能，进一步允许定价团队利用专业知识进行定价。这对于最大化企业定价策略的整体有效性是至关重要的。
留学论文代写：旅游保险
The first part of the report focused on analysing the current environment of the product market for Medibank Travel Insurance. Based on this analysis, the key focus is on differentiation and positioning, consumer profile and market targeting and market segmentation, setting up the marketing strategy for the company. As a basic insurance company, Medibank has been mainly providing travel insurance for the base of customers (Ivanovic and Collin, 2014). In comparison with other business organizations, they are known for having an obvious challenge in retaining current shares in the market. Considering the analysis of insurance market, there are several opportunities of development for the insurance company. There is preference for travel insurances among customers considering long term or short term travelling. They have been expecting the coverage of each and every aspect to be prevented from unknown risks, which might take place during travelling (Jones & Morgan, 2014). Even though Medibank has been mainly providing products of travel insurance, there is still scope of growth in the respective sector. For ensuring the continuous development of the company, Medibank must consider analysing the diversified demands of the customer for making appropriate segmentations.
留学论文代写：旅游保险
Then following the current product line, Medibank can consider promoting the products for assuring the customers about the key needs that the product will fulfil (Chaffey et al. 2009). By further classifying its own production, there can be an increase in the competition of Medibank. Collaboration with travel agencies can be considered as the most efficient method of expanding the scope of sale for the business. A closed loop process should be followed in setting the strategy of pricing that is not only crucial for quickly bringing new rates across the market, but also for collecting data of performance, analysing it and translating the findings within the modifications of additional strategy. This is further crucial for the ability of the teams of pricing for calibration of output with the dynamics of market. Within the overall process, provision of powerful capabilities of price analytics that can be utilized easily by the users of business should be ensured, further ahead allowing the team of pricing for the utilization of expertise. This is crucial for maximizing the overall effectiveness in the strategies of pricing for the business.
