金融论文代写

论文代写:ASOS

论文代写:ASOS

在线时装零售商ASOS.com,成立于2000年是今天在领先的在线的球员之一。它提供了时尚和美容产品为男人、女人(在16岁到34岁的年龄组)以及孩子。一开始,它采用市场渗透战略增长但慢慢转移到市场发展和扩大业务到许多国家扩大其客户基础和赚取更多的利润。

在过去的几年里,更专注于产品开发,迎合社会的所有部分,履行所有类型的时装和美容需求。此外,为了了解市场趋势和需求,ASOS.com一直从事营销研究从一开始就。它使得使用产品生命周期的概念以及波士顿矩阵制定产品组合将吸引最大数量的观众,因此产生最大利润(安赫斯特.,2003年,392页)。

由于对互联网的认识不断增加,没有时间,现在人们更喜欢在网上购物。这鼓励了许多在线玩家进入这个领域的业务。上面描述的情况提出了很多挑战ASOS.com和它现在必须采取一些新的策略和采取措施维护其市场份额与现有的客户基础。此外,它还必须沉浸在程序试图吸引新的和更多的顾客,把非用户以及潜在客户转化为实际客户。

论文代写:ASOS

ASOS .com, an online fashion retailer, established in the year 2000 is today among one of the leading online players. It offers fashion and beauty products for men, women (in the age group of 16 to 34 years) as well as children. In the beginning, it adopted market penetration as a strategy to grow but slowly shifted to market development and expanded its operations to many countries to widen its customer base and earn more profit

In the past few years, it has focussed more on product development so that it could cater to all the sections of the society and fulfil all types of their fashion and beauty requirements. Moreover, in order to understand the market trends and requirements, ASOS .com has been engaged in marketing research right from the beginning. It has made use of the concept of product life cycle as well as Boston matrix to develop a product portfolio which would attract maximum number of audience and therefore yield maximum profit (Ann Fairhurst., 2003, pp 392).

Due to increasing awareness about internet and lack of time, people now prefer to shop online. This has encouraged many online players to enter in this field of business. The above described situation poses a lot of challenges for ASOS .com and it must now adopt some new strategies and take steps to safeguard its market share and existing customer base. Moreover, it must also indulge in programs that try to attract new and more customers and convert the non users as well as the potential customers into actual customers.