論文代寫行情-Sainsbury的主要競爭對手

論文代寫行情-Sainsbury的主要競爭對手。Sainsbury的主要競爭對手有Tesco、Asda、Morrisons、The co – to -op、Aldi’s、Waitrose、Lidl和Iceland。現在,樂購、阿斯達和莫裏森是超級市場連鎖超市的一部分。因此,這些公司使用的策略幾乎都是一樣的,幾乎沒有什么區別。他們提供各種各樣的產品,大部分來自內部,並在同一產品中為客戶提供許多選擇。他們是顧客的一站式購物場所。Aldi和Lidl是小得多的商店,提供各種各樣的基本產品,有選擇性的品牌,購物通道也小得多。這種形式的建築空間使阿爾迪有可能更好地控制價格。他們的價格比大多數超市都便宜。接下來論文范文論文代寫行情-Sainsbury的主要競爭對手分享給留學生閱讀。

The main competitors of Sainsbury are Tesco, Asda, Morrisons, The Co-operative, Aldi’s, Waitrose, Lidl and Iceland. Now of this, Tesco, Asda and Morrisons are part of the supermarket hyper chains. Therefore, the strategies used by these companies are all the same nearly with little differentiation. They offer a wide variety of products mostly internally sourced and offer many options within the same product for the customer. They are a one stop shopping place for customers. Aldi and Lidl are much smaller stores that offer a decent variety of basic products, with selective brands, and with much smaller shopping aisles. This form of a structuring of floor space makes it possible for Aldi’s to control price better. They offer a cheaper price than most of the other supermarkets.

A survey with respect to selective products showed that if an average Aldi product is rated at say £40.28, then the Asda would have sold it at a price of £50.96 which is an additional £10. Morrisons would sell it for £52.06, Tesco would sell it for £53.90, Sainsbury’s would sell it for £57.95, which is higher than even Morrisons and Tesco and finally Waitrose is considered as the most expensive, selling at £61.64. In all other products, it is observed that Aldi sells much cheaper compared with their rivals. Cheap does not mean they take a hit in quality, as studies show that they also score good on quality. They won 19 on 68 gold medals and around 21 silver medals as compared with other supermarkets in the Grocer Own Label Awards.

Aldi has implemented a fresh meat policy in the current times after the Brexit where it sources from British suppliers only. This form of sourcing from within the nation not only puts them high in competition because of the price, but also they now have better national support as well.

Lidl is also a favored competitor to the supermarket chains. Consider how Lidl has invested around GBP1.5 Billion in improving its infrastructure. The company is seen to have improved its existing stores, and created newer product lines as well. Furthermore, they are building this store lines based on consumer feedback. This is a level of restructuring that would take the big supermarkets a long time to catch up with.

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