论文代写：惠特克的内部环境分析

论文代写：惠特克的内部环境分析。惠特克的手工系列的价格很有竞争力。组织的结构是高效的和流线型的，引入的过程效率将有助于降低客户的总体成本。与手工巧克力制作的小得多的机构相比，Whittaker的公司成立于1896年，拥有一个建立和良好扩展的巧克力生产基地，并拥有很大的市场份额。接下来论文代写专家将为同学们分析下惠特克的内部环境。

手工巧克力是惠特克的一个特殊品牌。它是作为盒装品牌出售的，这意味着它是在礼品盒中出售的。许多品种的产品是可用的，如马尔伯勒海盐，焦糖脆，牛奶巧克力，纳尔逊梨，斐济姜(惠特克，2018b)。高产品差异化是惠特克的优势，考虑到他们是相当新的工匠巧克力。

惠特克在这个行业有着长期的影响力。由于市场扩大，以满足出口需求，它已经建立了一个高效的制造单位，150名员工工作在两个不同的班次(年度报告，2012)。工厂生产确保巧克力的整体价格降低，因为成本控制的方式。从巧克力包裹，沉积，分层，包装和更多的处理方式有效(Whittaker的，2018c)。因此，成本得到了控制。然而，手工巧克力的一个重要方面及其影响必须在这里展示。手工巧克力，顾名思义，是指手工制作的巧克力，或者至少是巧克力制作的某些部分需要手工制作。在这种情况下，将不会使用正常的工厂生产线生产。利用人力资源来制作手工巧克力会使手工巧克力的价格比普通巧克力高。

惠特克在零售店和自己的商店都有销售。该公司在网上提供这种巧克力。然而，地点并不是该公司的竞争优势，因为几乎所有其他巧克力制造商都专注于类似的地点和在线零售。

惠特克的促销策略围绕着它的品牌名。品牌名称和它是一家新西兰公司的事实，不像吉百利的好时和玛氏这样的竞争对手，被描绘给社会。

Artisan chocolates are a special brand of Whittaker’s. It is sold as a boxed brand, meaning it is sold ready to gift in a gift box. Many varieties of products are available, such as Marlborough Sea Salt, Caramel Brittle, Milk Chocolate, Nelson pear, Fijian Ginger (Whittaker’s, 2018b). The high product differentiation is an advantage for Whittaker’s considering they are quite new to making Artisan chocolates.

Whittaker’s has a long-term presence in the industry. Because of market expansions for meeting export demand, it has set up an efficient manufacturing unit, with 150 staff working on two different shifts (Annual Report, 2012). The factory production ensures that the overall price of chocolates is reduced because the way cost is controlled. From chocolate enrobing, depositing, layering, wrapping and more are handled in an efficient manner (Whittaker’s, 2018c). Hence, cost is controlled. However, an important aspect of artisan chocolates and its impact has to be presented here. Artisan chocolates by their very description are chocolates that have to be done by hand, or at least, some parts of the chocolate making have to be done by hand. In which case, the normal factory line for production would not be used. The use of human resources to create the artisan chocolates will increase the price of artisan chocolates as compared against normal chocolates.

Whittaker’s is sold in retail stores and its own stores. The company makes the chocolates available online. However, place is not a point of competitive advantage for the company, as almost all other chocolate manufacturers focus on similar places and online retail.

The promotional strategy of Whittaker’s surrounds its brand name. Brand name and the fact that it is a New Zealand company, unlike competitors like Cadbury’s Hershey’s and Mars are portrayed to the society.

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