考虑到这个案例研究，企业家艾迪决定创办善变的Rooster Productions公司。公司成立于2003年，是一家专门为广播电视节目录制音乐的媒体制作公司。艾迪和他的同事们以一种成功的方式共同创立了这家公司(Frith 2007)。在这段时间里，Eddie注意到在财务方面有困难，所以采取了一切努力将财务和资金带入企业。作为一个贸易中的个体也意味着Eddie承担着以前由合伙人承担的每一项责任。然而，创新作为一个推动者，帮助建立了专门为广播和电视制作音乐的业务(Henry and Johnston 2005)。生存的基本要求包括在若干不同的活动中实现多样化。
最初6个月的贸易活动可以被确定为一般小型但稳定地提供工作录音和电台广告写作的关键推动者(Poettschacher 2005)。尽管这不能被认为是在财务方面保证业务的足够数量，但它成功地为企业家创造了足够的现金，因为企业家对所从事的工作非常挑剔。在这方面，一个关键的推动因素是当地社区中心的社会工作，该中心教授年轻人如何播放音乐，以及他们如何考虑使用计算机软件来作曲。随着与生俱来的创业能力的培养，会产生不同寻常的结果。这有助于提高发展项目的投资回报水平，同时提高企业孵化器的成功范围(Frith 2007)。
Considering the case study, Eddie, the entrepreneur, took the decision of launching the business of Fickle Rooster Productions. Established in the year 2003, the business had been set up as a company of media production that specializes in recording and writing music for radio and television. The business had been co- found by Eddie with his colleagues he had been working with in a successful manner (Frith 2007). In this period, it had been noted by Eddie that there was a difficulty in terms of finance, and hence, every single effort was adopted for bringing finance and money within the business. Being an individual in trade also refers that Eddie held the assumption of each and every responsibility that was undertaken in the former setting by the partners. Yet, innovation as an enabler, helped in the establishment of the business that specializes in production of music for radio and television (Henry and Johnston 2005). The basic requirements for survival were inclusive of diversification within a number of different activities.
The activities of trade in the initial six months can be identified as key enablers for the general of small yet steadily supplying the work recording and writing the advertisements on radio (Poettschacher 2005). Even though this cannot be considered as a sufficient volume for securing the business in terms of finance, it was successful in generating sufficient cash for the entrepreneur for being extremely selective with respect to the undertaken work. One key enabler in this context was social work at the centre of local community teaching young adults how they could disc jockey, and how they can consider composing music by using the packages of computer software. As innate entrepreneurial ability is nurtured, there is yielding of extraordinary outcomes. This helps in increasing the level of return on investment in the programs of development while improving the scope of success in the incubators of business (Frith 2007).