Telstra is the biggest organization in Australia in the industry of telecommunication. The organization offers a wide range of products and services and has more market penetration in Australia than any other telecommunication company. Telstra is ahead in the technology with huge distribution network. It is the driver of growth for the industry in Australia.
Telstra caters to all consumer segments in Australia with various plans and products. In pricing strategy, Telstra offers cheap services for lower income groups as well as expensive plans for the new products in the market. It has various distribution channels to leverage its trusted brand image.
The 3G services of Telstra have the penetration to all cities across the country with its distribution through the Telstra shops. The customers are exposed to an experience, where they are assisted by the trained staff of Telstra who demonstrates them the benefits and the range available functions with their service. This kind of service enhances the accountability of Telstra, demonstrates the value of teamwork, build trust of the customers as well as respect for its service.
Telstra’s vision, mission and values, although is very inspiring, they are largely generic and not always address the needs of the people they claim to be addressing. However, Telstra’s market leadership position is maintained with plethora of products and services that addresses their product related needs of the consumers. They provide discounts that keep their customers happy as well as attracting new customers. Their pricing addresses the affordability of all segments, although they keep the prices of the new services on the higher side initially to maximize profits. Telstra has deep penetration in the geographical segments of Australia with wide range of distribution networks. Overall, their strategic planning has enough robustness and business prudence to maintain and consolidate their position in the market.
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