The research thesis has been aimed at setting up online e-commerce platform in New Zealand with an aim on selling fashion clothes. There are various organizations in the region offering same products and there are other potential customers which follow these organizations. However, a comprehensive analysis of the market has allowed understanding that there are several gaps in the market which needs to be filled. This new business has been aimed at filling this gap by following a comprehensive financial plan and test for feasibility.
The mission statement of the organization will be striving towards providing best possible selection for the customers with best price in the market and offering industry wide leadership in the purchase deliveries (Khansgha et al., 2014). This mission indicates a strong motivation and drive towards offering the select designs of the clothing at the competitive prices across the entire national market. The mission further suggests that the ongoing gap in the industry of e-commerce platform will be minimized with the emergence of Whenever Retail.
The vision of the organization is to become the world highly consumer oriented organization that not only produces the offerings most needed by the consumers but also to offer the range of selection that cannot be found elsewhere (Kiel, 2014). This vision statement implies that the primary objective of the organization is to be become the most innovative and personalized e-commerce brand across the world. The primary components of this vision are the global reach, widest product selection and customer orientation.
The organizational structure of Whenever Retail will be kept relatively simple in order to enable the cross-functionality of the employed teams and to develop the competitive advantage through the utilization of the human capital of the organization (Martins et al., 2015). The hierarchal structure of organization will be developed but at the same time the organizational culture and workspaces will be kept flexible to promote the collaboration and autonomous decision making among the employees and managers.
The organizational structure will comprise of the entry level teams with one reporting manager for each department initially in order to facilitate the relationship building and to ensure that the psychological organizational behavior is effectively used to maximize the performance.