論文代寫價格-Eataly食品分銷戰略

論文代寫價格-Eataly食品分銷戰略。Eataly不僅僅是一個食品市場。這是一場反對有害快餐的美食革命，要求食品行業有意識的市場模式。Eataly是一個有組織的集群，因此它能夠以最優和可持續的方式獲取資源。這有助於Eataly減少供應鏈，提高食品行業的可持續性。該公司的主要目標是提高消費者在食品消費方面的意識和責任。他們的使命是創造一批知識淵博的消費者，為可持續糧食生產做出貢獻。這改變了在Eataly成立之前以快餐連鎖店起家的食品行業的經濟和基本結構。Eataly用這種激勵哲學來推動其國際擴張。本報告的目的是測試Eataly在經營環境和戰略方面的戰略一致性。為Eataly推薦戰略解決方案。

Eataly is a food company that operates as a mass distributor. It was founded by Oscar Farinetti in the year 2007 with the “slow food” drive motivating the entrepreneurship. Eataly typically is a place where the consumer becomes aware of the food and gains knowledge about the historical and cultural connections of food displayed and sold there (Brusaferro et al., 2015). The consumer can buy the food products in the Eataly marketplace, eat at restaurants in the marketspace or learn about food in Eataly.
International Context
Eataly operates out of Italy. It was established after a 30-year period of significant economic growth for Italy (Ali et al., 2013). The location of Italy is opportunistic for Eataly. Italy is a hub in the Mediterranean Sea for such countries like Austria, France, Switzerland and Slovenia. It is a link for these countries with countries in Africa and Asia. The first store of Eataly was near the Lingotto Palace in Turin in 2007. In current times, Eataly has around 12 stores in Italy alone. There are two marketplaces in the United States and thirteen in Japan. There is one Eataly store in Turkey and Dubai. Eataly plans to open in Russia, too. For its international expansions, Eataly draws strength from the supporting points in the local environment. A PESTLE analysis would hence clarify some of the strengths and opportunities for Eataly.
PESTLE
Political and Legal Situation
The political environment of the country has been favorable for the development of the food industry, but there are persistent problems outside the industry such as organized crime threatens stability. According to the CIA world fact book, labor market conditions are also a threat. However, the Government intends to provide support through reforms and this is a positive point.
Economic Situation
In terms of overall economic situation, it has been observed that the country’s GDP is tenth in the world, which is good. Its alliance with the European Union furthermore allows a freer trading within bloc partners, which improves economic condition. Economy is threatened partly by political situations. Economic improvements are not stable across all regions.
Southern Italian regions are comparatively underdeveloped in economic production compared to the Northern and Central Italy regions (Ali et al., 2013). Consequentially, the public debt is still high and the government focuses on taxation and budget reforms to address the situation.

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