To increase sales, it is imperative to look beyond the domestic markets. There are a number of untapped markets and oversees expansions will be good for the company. Number of emerging markets of China, India and South Korea needs to be considered to increase the current market base. Flagship products of the company need to be introduced initially to promote sales. Sales of the products should be catered for the emerging markets in the pacific region. Expansion of the market base is one of the tangible ways to ensure that there is steady flow of money.
Economic uncertainties in the recent times along with excess of competition have driven the company to suffer certain setbacks. For this there has been development of objective and strategies have been formulating to meet the requirements of the company and its consumers. The 5 ps of marketing have been proposed to devise an action plan for the company. This is in lieu of the SMART goals developed in marketing objectives.
Product: There should be increase in the kinds of after sales and pre sales services that are given to the consumers. It is well known that the brand has a wide range of products that caters to majority of the members in the demography. In this case, certain products will show redundant sales, management needs to look in to the redundant products and focus on the products that are popular in sales (West, Ford, & Ibrahim, 2015). Design of the packaging of the flagship products should be changed to make the consumers aware of the newer focus on the management. They should be in lieu of the current products that are required by the consumers.
Place: Traditionally brick and mortar stores increase the visibility of the product and also develop the authenticity for a brand. Warehouse group has a number of established business operations across the country. It should however develop a better system of delivery. For this they need to check into their supplier and distributer system. This would increase the sales of the product. Apart from this there is a growing e-commerce within the country. Increasing supplier -distributer relationship along with alliance with the partners can increase the sales of the product.
Expansion of operations into the emerging markets in Asia-pacific would also increase sales of the product.