論文代寫價格-UGC平台的意義。UGC平台及其意義在於，為什么有必要研究消費者的行為意圖和態度是如何產生的(go et al.， 2014;Shriver等人，2013)。UGC平台得到了很多回應，尤其是關於終端用戶如何更容易使用它。(Poch和Martin, 2015;韓禮德,2016)。UGC平台也比傳統平台更好地支持反饋。研究發現，UGC平台在社交媒體和在線零售商的網頁創作方面表現良好。目前大部分在線零售業務都依賴於UGC平台的直接支持。零售商發現，YouTube等UGC網站更容易控制。因此，零售商認為利用UGC是有好處的。
The UGC platform and its significance are why it is essential to study how consumer behavioural intentions and attitudes are created (Goes et al., 2014; Shriver et al., 2013). The UGC platform draws much response especially in the context of how it is easier for the end audience to use. There is a confluence of factors observed here (Poch and Martin, 2015; Halliday, 2016).
Firstly, the UGC platform like YouTube is easy to use. Content creation in the form of video or audio only material can be done by a user with just simple access to internet or even a smart phone. There are content productions software’s available for the users. In addition, users would be able to produce professional looking videos in little less than few hundreds of dollars. Much experienced users make use of open source or other context management software.
Secondly, user generated content models are those that are used majorly in crowdsourcing. Crowdsourcing is different than the traditional model of buying. In the traditional model, a single user forms a cluster that becomes the target of marketing. In the case of crowdsourcing a stream of user opinions are considered as fulcrum to marketing. The audience of users are the ones who decide what content is popular or rather which product is popular. Their votes as a crowd counts and in doing so, the traditional gatekeepers of the product or service content are removed.
Thirdly, a person involved in the user generated content landscape gets to choose their level of involvement. Users in this landscape can either be dedicated users wherein they are working with some company to create marketing or have taken up writing reviews on products and services as a career choice. Alternatively, they would be involved in creating content only with respect to such products that they use. This level of control given to the users or consumers in the UGC platform helps them be flexible with their choices. Especially, in the case of YouTube, one finds that there are multiple forms of control available to users, both dedicated users that make use of YouTube and occasional users.