英文论文代写

论文代写:连锁超市 

论文代写:连锁超市

Trader Joe于1967由Joe Coulombe。2013年7月,市场力量信息披露了2013年7月对6000名美国人进行的研究结果。

这里讨论的话题是“Trader Joe”。

背景的制备:

一)案例的主题:由于新的和现有的竞争者的进入以及由于行业变化的威胁,公司面临着生存的威胁。

(二)主要公司的战略:该公司的战略目标是有资格参加大学的人。正如交易员乔的专家们所说的那样,针对那些希望得到更好教育的人来说,想要与众不同的东西对他们是有好处的。几乎所有商店的Trader Joe都位于学习中心附近。为了产品的价值主张,公司为精明的消费者提供了能给消费者带来物美价廉商品的产品。

III)的主要竞争对手:乐购、沃尔玛,Amazon,目标,克罗格,巨人,顶和Publix。

公司应该做什么:

一)开发一些选项:

(a)可以在尚未占领市场、增长潜力大、市场占有率较高的国外拓展业务。

(b)它可以与波特的成本差异战略合作,使其成本低于其他超级市场,使顾客更倾向于商人乔的产品。所有的注意力都集中在美国商人乔的市场上,通过实验,必须在加拿大等周边国家拓展市场。

(c)Trader Joe有一个特殊的细分市场或细分市场,以其产品为目标,即为其声称是聪明、受过教育和好奇的客户,因为乔商人的大多数顾客都上过大学,所以他们对产品、品牌和产品的成分有一定的了解。

(d)它必须包括成本低但能为顾客提供高价值的这种成分的产品。这样它就可以成为一个低制造商,赚取更高的利润。

结论:

据分析做Trader Joe发现可以帮助其分析框架是最好最好的“波特五力量模型”。这个框架有助于分析公司正常发展所需的所有方面。

论文代写:连锁超市

Trader Joe was founded in 1967 by Joe Coulombe. In July 2013 Market Force Information revealed the results of the study conducted on 6000 Americans in July 2013.

Here the topic of discussion is the case “Trader Joe”.

Background preparation:

i)Theme of the case:  The Company is under threat for its existence due to the entry of new and existing competitors and due to threat of changes in the changes in the industry.

ii)Strategy of the main company:  The Company had a strategy of targeting the qualified people who are attending colleges. As the experts at Trader Joe feels that targeting the better educated people who want something different will be beneficial for them. Nearly all the stores of Trader Joe were located near learning centers. For value proposition for its product, the company provided the sophisticated consumers with products that can provide the consumers with the benefits of good bargains.

iii)Main competitors: Tesco, Wal-Mart, Amazon, Target, Kroger, Giant, Tops and Publix.

What a company should do:

i)Development of some options:

a)It can expand its business in foreign countries where the market is still not captured and has high potentials for growth and higher market share can be achieved.

b)It can work with the Porter’s cost differentiation strategy by keeping its cost low in comparison to the other super markets so that customers will be more inclined towards the products of Trader Joe. All are concentrating on the market of United States Trader Joe by experimenting must work to expand its market in nearby countries like Canada etc.

c)Trader Joe has a special segment or niche segment to which it targets its products i.e. for customers who it claims are intelligent, educated and inquisitive individuals as most of the customers of Trader Joe have attended college so they have knowledge of products, brands and ingredients of the product.

d)It must include its products with such ingredients which are of low costs but provide high values to the customers. So that it can become a low manufacturer and earn higher profits.

Conclusion:

According to the analysis done on Trader Joe it is founded that the best framework that can help in its best analysis is “Porter Fiver Forces Model”. This frame works helps in the analysis of all the aspects needed for the proper development of the company.