# 论文代写-Opps酒店入住率的指标分析

Opps as a four-star hotel focused on four main objectives which are that of meeting customer expectation, expanding across multiple locations, to improve bookings so as to ensure their current low booking rate does not become an issue of profitability. Now in the case of Opps, customer expectations are being met, but then it is not having the required influence of helping Opps get more customers and bookings.

A strategic business analysis was conducted for the four-star hotel Opps. Both the macro and business environmental level analysis was conducted. It was identified that there are opportunities for Opps in the location, and Opps strengths are also so situated to support it. However, Opps still has issues in meeting its objectives and hence further research on the issues are recommended.

Occupancy is the number of people renting out in a certain hotel or apartment complex. Occupancy rate can be defined as the ratio of the rented units versus the total number of units that is available in a given place (Alexander, 2001). This is an important indices used to evaluate the performance of Opps. The formula used to calculate the occupancy rate in Opps is Occupancy Rate = Units Rented Out / Total Units. If Opps has 300 units to rent and of these 270 units are rented, then the occupancy rate has been considered to be 90%. This is the basic formula that has been used to calculate the occupancy rate. Apart from this, the square feet or the rental dollars are also used to calculate the occupancy rate variable. The vacancy rate can also be derived from the occupancy rate. The vacancy rate is calculated by 1 – Occupancy Rate.

REVPAR is defined as the revenue generated from each room. It is the performance metric that has been used in the hotel industry. In this, they calculate the guestroom revenue by using room count and the number of days. In some cases, the total revenue that has been garnered is considered from the guestroom revenue. This is known as TREVPAR (Total Revenue per Available Room). REVPAR is only a measurement that has been used for a selected time. It is compared with the same time frame. It is often used as a comparison to the competitors in the industry. There is a custom defined market, self-selected competitive set that is derived from the hotel owner or the manager. The comparison is usually between other service industries that offer similar kind of services and have the same target consumers. This REVPAR is considered to be a standard variable that is used in many cases (Alexander, 2001).