论文代写：品牌文化的影响

论文代写：品牌文化的影响

麦当劳的形象和声誉在玻利维亚并没有取得成效。这一结果可以假定有许多原因。可能是玻利维亚人不认为这些食物是健康的，是在短时间内做出的。大部分人口是土著居民，他们觉得花在麦当劳产品上的钱不值得(Paliwoda, 2013)。人们之所以拒绝这种食物，不是因为它的味道，而是因为它主要是基于短期食品的经济因素和质量。麦克唐纳在玻利维亚的失败突出了新的市场战略的重要性，该战略应符合玻利维亚人民的当地需要。

论文代写：品牌文化的影响

专注于初始阶段的全球方法应该被客户市场方法所取代(Sarangi, 2009)。应该实施一种战略，考虑到潜在客户的选择、偏好、文化和信仰，从而能够对他们进行适当的定位。一个公司的声誉和品牌不应该被认为是公司成长的驱动因素。在全球范围内扩张的同时，一种适合于一个国家的战略可能不适合另一个国家。不同类型的数据研究和获取应基于人口统计学、立法、选择和文化多样性(Winer and Dhar, 2014)。基于所有这些参数，应该考虑一种符合公司要求的策略。

论文代写：品牌文化的影响

McDonald’s image and reputation were not fruitful in Bolivia. Many reasons can be assumed for this outcome. It may be that Bolivians do not consider the foods to be healthy, made in short time. The majority of the population is an indigenous population who does not find it worth to spend money on the McDonald’s products (Paliwoda, 2013). The rejection of the food was not due to taste but it was primarily based on the economic factors and quality of foods prepared in short time. Macdonald’s failure in Bolivia highlighted the importance of new marketing strategy, which should be implemented suiting the local needs of the Bolivian people.

论文代写：品牌文化的影响
The global approach, which was focused on the initial stage, should be replaced with the customer market approach (Sarangi, 2009). A strategy that can allow for proper targeting of the potential customers, considering their choices, preferences, culture and belief, should be implemented. Reputations and branding of a firm should not be regarded as the driving factor for the growth of a company. While expanding on the global level, a strategy which works for one country might be unsuitable for the other. Different types of research and acquisition of data should be carried out based on demography, legislations, choices and cultural diversity (Winer and Dhar, 2014). Based on all these parameters, a strategy should be considered to meet company requirements.