论文代写推荐-公司对消费者的微观和宏观的分析因素。现代企业需要不断改造自己，以满足不断变化的消费者需求和外部事件。通过对公司的宏观和微观分析，了解情况的动态(col卑鄙，2016)。从这一点上，公司可以定期评估所需要的变更的方向和范围。通过使用系统的分析工具，如杵和SWOT，公司可以了解微观和宏观的分析因素是必要的。这些工具提供了一个简单易用的方法来使用框架来分析各种问题。它们有助于确定政策的弱点，并在跨职能技能和专门知识方面提供帮助。它们有助于识别冗余(Gillen, Huschelrath and Niemeier, 2016)。它们还提供了一种机制，使本组织能够利用和确定正在出现的趋势。
Companies in the modern era need to continually reinvent themselves to meet the changing consumer needs and the external events. The macro and the micro analysis of the companies are done to understand the dynamics of the situation (Colvile, 2016). From this the company can periodically evaluate the direction and the scope of change that is required. By using a systematic analysis tools such as PESTLE and SWOT the companies can understand the micro and the macro analysis factors that are required. These tools provide a simple and an easy way to use framework for the analysis of the various issues. They help in identifying the vulnerabilities of the policy and aid in the cross functional skills and expertise. They aid in identification of the redundancy (Gillen, Hüschelrath and Niemeier, 2016). They also provide a mechanism to enable the organization to exploit and identify the emerging trends. PESTLE analysis in particular helps organization to enter into newer markets and establish itself. Purpose of this analysis is to understand the areas of growth and potential of Air New Zealand Company. To understand the use of established macro scope and the internal factors, the case study has been used for this analysis.
Context and Issues
Air New Zealand company is the national airlines of New Zealand. They are headquartered in Auckland and the airlines operate in 16 countries and in the United Kingdom. They are the member of the Star alliance group (Duval, 2016). The company was originally formed in 1940. The air route of the company focuses on Australia and the South Pacific rim. The company has also been awarded numerous accolades for their safety protocols. The company has managed to garner positive brand image and is well known across the spectrum. They have a loyal consumer patronage and this has enabled the sustenance of the company. However, the financial insecurities, changing consumer requirements and rise in the supplies need to be addressed using innovative newer measures. These have been probed systematically in the following.
New Zealand is a young cosmopolitan country. The people prefer to live in urban areas. Hence the needs of the younger people are bound to change with age. The company needs to have innovation and effective change management to address the future requirements.
They should be able to have multiple portals to make payments.
The company should focus on developing its brand image in other emerging nations and creation of more routes (Graham, 2013).
It needs to form strategic alliances with the competitors in order to leverage performance.
There should be more innovative development that the company should undertake to address the rising fuel costs and the pollution.