论文代写：营销指标

论文代写：营销指标
营销指标是数字统计数据，市场营销人员可以通过这些统计数据来评估他们在组织目标和目标方面的表现。这些营销指标被营销人员用来规划业务，跟踪营销活动，以确保营销方案走上正轨。例如，一家公司在广告上投入了大量的资金，但是他们怎么知道他们所做的广告在市场上是做的。为此，他们利用营销指标。
有各种营销指标;这些公司根据自己的需要和要求来使用它们。市场规模，市场份额，市场渗透率，顾客行为，感知差异化，品牌意识，品牌形象，顾客满意度等是组织使用的最常见的营销指标。例如，品牌形象是消费者发展的形象他或她对产品的想法（Baş等人，2012）。这个图像是在广告和其他营销活动的帮助下发展的一段时间。顾客使用这个形象为了比较产品与其他品牌的其他产品。一个有效的营销或广告总是专注于改善客户眼中的产品品牌形象。同样，其他营销指标之一就是感知差异化，这种差异化定义为区分产品与其他产品的方法。
为了充分利用这些营销指标，以适当的组合使用它们非常重要。营销团队还利用定性和定量分析以及统计方法来了解这些营销指标的结果。通过观察和评估营销指标的表现，品牌可以增强其竞争力，也可以评估市场的优势和劣势。它也有助于制定营销活动的预算（Cretu＆Brodie，2007）。

论文代写：营销指标
Marketing metrics are the numeric statistics with the help of which the marketers are able to assess their performance with respect to the goals and objectives of the organization. These marketing metrics are used by the marketers in planning the business and keeping a track of marketing activities so as to ensure that the marketing program is on the right track. For example, a company spends lot of money on advertising, but how would they know that the advertisement made by them is doing its job in the market. For this purpose, they make use of marketing metrics.
There are various marketing metrics; the companies use them as per their need and requirement. Some of the most common marketing metrics used by the organizations are market size, market share, market penetration, customers behavior, perceived differentiation, brand awareness, brand image, customer satisfaction etc. For example, brand image is the image that a consumer develops in his or her mind about the product (Baş, et al., 2012). This image is developed over a period of time with the help of advertisement and other marketing campaigns. Customers make use of this image in order to compare the product with other products of other brand. An effective marketing or advertisement is always focused on improving the brand image of the product in the eyes of customers. Similarly, one of the other marketing metrics is perceived differentiation which is defined as the method of differentiating a product from others.
In order to make the best use of these marketing metrics, it is important to use them in appropriate combinations. Marketing teams also make use of qualitative and quantitative analysis as well as statistical approaches to understand the results from these marketing metrics. By observing and evaluating the performance of marketing metrics, the brands can enhance their competitive intellect and also could evaluate the market strengths and weaknesses. It also helps in making budgets for marketing activities (Cretu & Brodie, 2007).