论文代写：组织沟通对个人绩效的影响

论文代写：组织沟通对个人绩效的影响。分析沟通有效性的一个主要方面是了解利益相关者。利益相关者不仅是沟通渠道的接受者，而且在一个有效的沟通系统中也是发送者。利益相关者是丝芙兰的员工、供应商、客户、商业伙伴、投资者或股东。内部和外部利益相关者都有，他们对业务的需求和态度必须得到满足。员工是组织的内部利益相关者，组织的公开和内部沟通都会对员工的绩效产生影响。接下来论文代写将对组织沟通对个人绩效的影响进行以下分析。

现在，丝芙兰打算为顾客提供全方位的体验，并在一些地点开设了美容工作室和美容技巧工作坊。他们希望采用线上战略，同时为线下商店增加价值。据丝芙兰市场营销高级副总裁Yeh说，“丝芙兰工作室的目的是要营造一种更具包容性的社区氛围”(Yeh, 2017，第11段)。15)。与这些客户打交道的员工通常都受过良好的培训。事实上，叶声称员工接受了比同行公司更多的培训和认证。与可能导致模棱两可的书面交流相反，培训可以被视为对员工期望的一种直接交流形式。培训计划导致直接面对面的沟通，它允许培训师或领导者与员工互动，这种形式的沟通除了实现培训效益外，还会增加沟通的可信度。

这种培训的含义和对绩效的额外强调表明丝芙兰对员工的期望是明确的。沟通是与组织内的人建立积极的关系。在年度报告或媒体报道中共享的公共沟通必须与内部发生的沟通形式相匹配，只有这样，个人的表现才能得到改善。如媒体报道所述，公司副总裁表示公司倾向于或正在适应线下到线上的零售战略，营销副总裁确认已经明确地向员工传达了关于该战略的信息，并对员工进行了培训和认证。因此，这表明公众沟通和内部沟通最终是一致的。Rose(2005)指出，普通信件或备忘录的使用将不足以与员工沟通。沟通有时必须是个人的，而且要始终如一。公司对外的公众传播也与内部的沟通相契合，这是丝芙兰传播策略的积极之处。

A primary aspect in analysing the effectiveness of communication is that of understanding the stakeholders. Stakeholders are not just recipients of a communication channel, but in an efficient communication system are also the senders. Stakeholders are employees, suppliers, customers, business partners, investors or shareholders of Sephora. There are both internal and external stakeholders and their needs and attitudes with respect to the business have to be met. Employees are organization’s internal stakeholders, and organizational public and internal communication will have an impact on their performance.

Now, as of its current state, Sephora intends to present an all-round experience to its customer and has beauty studio’s with beauty tip workshops in some of its locations. They want to embrace online strategy and at the same time add value to their offline stores. According to Yeh-the Senior VP of Marketing, Sephora, the “Sephora Studio is meant to play host to more of an inclusive neighborhood feel” (Yeh, 2017, para. 15). The employees that work with these customers are usually well trained. In fact, Yeh claims the employees are given additional training and certification than would be expected in peer companies. As opposed to written communications which can lead to ambiguity, training can be considered as a form of direct communication on what is expected from the employee. A training program results in direct face to face communication and it allows the trainer or leader to interact with the employee and this form of communication in addition to achieving the training benefits will also add credibility to communication.

The implication of this training and extra emphasis on performance shows Sephora is clear about what it expects from its employees. Communication is about creating a positive relationship with the people within the organization. Public communication as shared across annual reports or media reports must match the form of communication that happens internally, and only then individual performance would improve. As identified in media reports, the VP of the firm states that the firm is bent or adapting to the offline to online retail strategy, and the VP of Marketing confirms that communication on the same is clearly sent out to employees, and they are trained and certified in the same. Thus, this shows that the public communication and internal communication have ended up being consistent. Rose (2005) identifies how the use of general letters or a memo will not be sufficient communication the employee. Communication has to be personal at times and consistent. The external public communication of the company has been met with internal aspects as well and this is a positive point in communication strategy of Sephora.

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