MBA论文代写:营销战略和战术通信计划
MBA论文代写:理解项目承包商和承包业务
情景分析
情景分析可以帮助导航公司目前是什么情况。这里的SWOT进行展示该公司目前的优势和劣势。其主要竞争对手识别和基于竞争对手的分析。公司的竞争定位的五种力量的竞争,供应商讨价还价的能力,产品差异化,条目的威胁,购买者的议价能力和更多的进行。SWOT帮助识别机会,是基于现有的策略,基于现有战略弱点和长处/威胁。
市场营销目标
建立明确的金融和营销目标公司在上下文。玛莎百货的营销目标与提高财务工作效率并增加其消费群体。
消费者市场细分
消费者市场细分确定主要和次要的形式的消费者。知道你的客户是关键和玛莎百货将基于相同的战略。
营销策略
营销策略将基于营销组合和通信。在营销组合中,不同的定价策略,产品策略,策略,促销策略,包括策略和过程策略的人。
营销传播策略将基于广告,折扣和促销活动等等。这些讨论形式的基础提出营销策略和沟通计划。除了一些创新的营销传播方式更传统的营销策略也强调。
MBA论文代写:理解项目承包商和承包业务
Situational Analysis
A situational analysis helps navigate what situation the company is currently in. Here a SWOT is done to present the company’s current strengths and weaknesses. Its key competitors are identified and a competitor based analysis is done. Competitive positioning of the company with respect to the five forces of rivalry, bargaining power of suppliers, product differentiation, threat of entry, bargaining power of buyers and more is carried out. The SWOT helps identify opportunities that are based on existing strategy, weaknesses based on existing strategy, and strengths/threats.
Marketing Objectives
Establishing clearly the financial and marketing objectives of the company is in context here. Marketing objectives of M&S are with respect to increasing its financial productivity and also to increase its consumer segments.
Consumer Segmentation
Consumer segmentation is identified in the form of primary and secondary consumers. Know Thy Customer is key and M&S will strategize based on the same.
Marketing Strategy
The marketing strategy will be based on marketing mix and communications mix. In marketing mix, the different strategies of pricing, product strategy, place strategy, promotion strategy, people strategy and process strategy are included.
Marketing communication strategy will be based on advertising, discounts and promotions and more. These discussions form the basis for proposing the marketing strategy and communications plan. In addition to some innovative ways of marketing communications the more traditional marketing strategies are also emphasized.
