美国阿灵顿论文代写： 奔驰的品牌核心
美国阿灵顿论文代写：奔驰的品牌核心
值得注意的是，代表梅赛德斯-奔驰的三个核心品牌是豪华、品质和价值。在奢侈品方面，值得注意的是，该公司的产品时尚、精致，而皇家轿车的外观代表着奔驰汽车为其客户提供的核心奢侈品。在质量方面，梅赛德斯-奔驰汽车由于其强大的车身和结构，极具创新性，安全性，被称为阳性品牌。此外，梅赛德斯-奔驰汽车与价值相关，因为该公司负责客户的安全，并为他们提供专家解决方案。
利用雀巢品牌本质框架分析当前品牌
目标消费者：公司的目标消费者是上层阶级和富有的商人，他们希望拥有一辆汽车作为地位的象征。目前，该公司的目标是年轻的观众，因为汽车的刻板印象使它变得更复杂，以打破更年轻的人口，因为他们认为汽车车辆为“常规”和“为他们的父亲更多”。该品牌解决客户的问题，为他们提供一个坚固和高品质的汽车，耐用和豪华，以及。
产品属性：奔驰品牌的关键品牌属性，建议是优雅，良好的建设，精心设计，强大的，高信誉的汽车。
品牌个性：公司的品牌个性包括个人修养、安全舒适、品质持久的外在标志。
品牌效益：梅赛德斯-奔驰的好处是一个性能良好的汽车，是愉快驾驶和享有自己的声誉。
品牌颂歌
品牌口号可以被视为品牌核心方面的表现。一般来说，它包括三到五字短语，监禁的无可争辩的精神或坚韧的品牌定位和价值观和捕获功能，描述性修饰，情绪调节剂。梅赛德斯-奔驰的品牌口号是：服务意识，卓越和奢华。
美国阿灵顿论文代写：奔驰的品牌核心
It is notable that the three core brand aspects, which represent Mercedes Benz are luxury, quality and value. In regard to luxury, it is noteworthy that the product of the company are stylish, sophisticated and the royal appearance of the cars represents core luxury, which Mercedes Benz tries to offer to its customers. In context to quality, it is considerable that Mercedes Benz cars are highly innovated, safety and is known as a masculine brand because of their strong body and structure. Additionally, Mercedes Benz cars are related to value because the company take care of the safety of customers and offer expert solutions to them.
Analysis of the Current Brand using the Nestle Brand Essence Framework
Target Consumers: The target consumers of the company are upper class and rich businessman who wants to have a car as status symbol. Currently, the company is targeting a younger audience too as the stereotypes of the cars have made it complicated to break into a younger demographic as they view the cars vehicles as “conventional” and “more for their fathers”. The brand solves the problems of customers by offering them a strong and high quality car, which durable and luxurious, as well.
Product Attributes: The key brand attributes which Mercedes-Benz brand, suggests are classy, well-built, well-engineered, strong, and high-prestige automobiles.
Brand personality: The brand personality of the company includes the outside sign of individual accomplishment, safety and comfort along with long-lasting quality.
Brand Benefits: Mercedes Benz triggers the benefits of a well performing car that is enjoyable to drive and prestigious to own.
Brand Mantra
Brand Mantra can be regarded as the expression of the core aspects of the brand. Generally, it involves three to five word phrases that incarcerate the indisputable spirit or fortitude of the brand positioning and values and captures, function, descriptive modifier, emotional modifier. The brand mantra of Mercedes Benz is service-minded, excellence and luxury.
