美国奥本大学论文代写 ：星巴克运营策略

美国奥本大学论文代写 ：星巴克运营策略

过度依赖公司经营的商店：尽管公司拥有多家持牌商店，但大部分商店都是由公司经营（星巴克公司，2014年）。公司经营的店面给公司的资源，尤其是人力资源带来了额外的负担。星巴克可以很容易地采用更多商店可以获得许可的策略。即使现有的公司拥有的商店可以让位给持牌商店。
机会：
概要：
星巴克是一个财务稳健的组织，拥有巨大的品牌资产和客户忠诚度。它使用最好的材料来制作食物/饮料。它的店面很美观，容易接触到，而且位置便利，便于使用，并为顾客提供了一种熟悉的感觉。但是，星巴克在很大程度上依赖于它的美国商店以及公司自己经营的商店。星巴克迄今为止是一个成功的创新者，拥有巨大的资源;它应该分散到其他细分市场，例如零售产品，特别是在沃尔玛，乐购或家乐福等大型百货商店。星巴克也应该进入新的市场，因为它有成功的经验，尤其是当前的市场达到高峰。星巴克目前的品牌形象将在海上举办竞赛，但他们必须不断创新，扩大菜单，并将不断变化的客户需求和偏好纳入榜首。
PESTLE分析：
法律规定：星巴克必须警惕当地可能存在的法律。举个例子，星巴克曾经报道过它的公司税是多少（BBC，2012）。英国税务与海关公司曾经表示，公司税不是自愿性质的，是法定义务（BBC，2012）。星巴克需要更加谨慎地遵守当地的法律，法规和规定。
概要：
在经济发展和技术创新等一些领域，星巴克已经取得了相当成功的一些领域，特别是环境领域;打破了一些规范，并受到客户和行政部门的批评。星巴克需要更加重视对影响其业务的因素进行评估，并采取纠正措施，使其平稳或充分利用呈现给他们的情况。

美国奥本大学论文代写 ：星巴克运营策略

Over dependence on Company operated store: A majority of stores are company operated (Starbucks Corporation, 2014) despite the company having several licensed stores. Company operated stores put extra burden on the resources of the company, especially human resources. Starbucks could easily employ a strategy where more stores can be licensed. Even existing company owned stores can give way to licensed stores.
Opportunities:
Summary:
Starbucks is a financially sound organization with huge brand equity and customer loyalty; it uses the best quality of materials in making its food/ beverages. Its stores are aesthetic and easy to reach out to, in the manner that they are well located, easy to access and provide a sense of familiarity to the customer. However, Starbucks depends heavily on its American stores as well as stores that are run by the company itself. Starbucks has been a successful innovator thus far, with its huge resources; it should look to diversify into other segments such as retailing its products, especially in large departmental stores such as Wal-Mart, Tesco or Carrefour. Starbucks should also enter newer markets, as it has the experience of successfully doing so, especially with its current markets reaching their peak. Starbucks current brand image will hold the competition at sea, however they must continue to innovate, expand their menus and incorporate changing customer needs and preferences if they are to remain at the top.
PESTLE Analysis:
Legal: Starbucks must be watchful regarding any local laws that may exist in the country of operation. For example, Starbucks had been in the news on how little Corporation Tax it paid (BBC, 2012). HM Revenue and Customs (UK) had said that corporation tax is not voluntary in nature is a statutory obligation (BBC, 2012). Starbucks needs to adhere more carefully to local laws, rules and regulations.
Summary:
In some areas such as economical progression and technological innovation, Starbucks has managed to be quite successful and in some areas, especially environmental; it has broken a few norms and invited criticsm, both by its customers and the administration. Starbucks needs to put more emphasis in valuing the factors that affect its business and take corrective action to set them straight or to take full advantage of situations presented to them.