美国本科申请条件-对酒店的网络营销策略进行批判性分析

美国本科申请条件-对酒店的网络营销策略进行批判性分析

本研究的主要目的是“对酒店‘假日酒店’的网络营销策略进行批判性分析”。各个酒店都使用社交媒体网站和网络营销技术的好处最大化每个座位的收入而言,制定长期与客户的关系,征求代言,容易和迅速访问现有的和潜在的客户,管理和提高酒店的声誉,招聘新员工在社交媒体的帮助下,建立一个buzz为他们的品牌在不同的社交媒体平台。用于进行研究的资料来源包括政府提供的文件。这些来源提供了有关消费者信息和全国各酒店排名的准确信息。例如，《英国假日住宿与旅游指南》提供了有关酒店业监管、客户入住模式、客户对英国知名酒店的趋势、客户态度和人口统计等方面的信息。通过对政府源数据的收集，可以很容易的对酒店假日酒店的目标市场进行评估，也可以帮助在英国假日酒店网站上识别顾客的增长趋势。
此外，还评估了根据国家法律法规创建和维护网站所需的税务和许可证信息。研究中使用的第二种主要方法是识别和理解潜在的和现有的竞争。其他酒店的网站评论，这将有助于评估和关联竞争对手的商业和财务活动，并影响酒店的电子营销策略。比较假日酒店和其他酒店的网站。它将有助于评估那些有助于确定与竞争对手相比的优势和劣势的因素。通过从竞争对手的网站中获取与其网站能力相关的信息，获取竞争对手的目标和策略，获取竞争对手在市场中的优势水平和市场规模。这将有助于确定酒店在市场中的地位，假日酒店可以制定战略，利用竞争对手的弱点，在预期竞争对手的行动的同时，在市场上获得全面竞争优势。

美国本科申请条件-对酒店的网络营销策略进行批判性分析

The main aim of the study undertaken is “A critical analysis of e-marketing strategies of the hotel ‘Holiday Inn’”. The various hotels are availing the benefits of social media sites and e-marketing techniques in terms of maximization of the per seat revenue, formulating long-term relationship with the customers, soliciting endorsements, easy and prompt access to existing and potential customers, managing and enhancing the reputation of the hotel, recruiting new staff with the help of social media and building a buzz for their brands on various social media platforms.The sources used for conducting the research include the documents presented by the government. These sources provide accurate information in relation to consumer information and the ranking of various hotels in the country. For example, UK Holiday Accommodation and Tourism guide provides information regarding hotel industry regulation, customer staying patterns, customer trends towards renowned hotels in UK customer attitudes and demographics. With the help of data collected from the government sources, it was easy to assess the target market of the Hotel Holiday Inn and it also helped in the identification of the growing trends of customers on the website of Holiday Inn in UK.
The information related to taxes and licenses needed for website creation and maintenance in accordance with the country laws and regulations are also assessed. The second major secondary method used in the study is about identification and understanding of the potential and existing competition.Website reviews of the other hotels, which will help in assessing and correlating the business and financial activities followed by the competitors and also influence the e-marketing strategies of the hotel. The websites of Holiday Inn and the other hotel will be compared. It will help in the assessment of the factors that help in the determination of the advantages and disadvantages in comparison to the competitors. With the help of information derived from the website of the competitor related to their website capabilities, objectives and strategies and dominance level in the market and market size are captured. This will help in the determination of the position of the hotel in the market with which the Holiday Inn can formulate their strategies for leveraging over the weaknesses of the competitor to take overall competitive advantage in the market while anticipating the actions of the competitors.