(Atzori, Shapoval和Murphy, 2016)。公司致力于将环境管理最小化，以减少对环境的影响，减少气候变化。接下来有关美国毕业论文代写-星巴克的关系策略分享给大家阅读。
One of the major critiques for Starbucks is that it is an international brand and it looks for ways to connect with the local consumers using this ideology. The CSR efforts of Starbucks involved ethical sourcing, environment and community involvement. The company uses the ethical sources to ensure that the coffee is ethically traded to create a better future for the farmers to create a stable climate (Atzori, Shapoval and Murphy, 2016). There is focus on minimization of the environmental stewardship to reduce the environmental impact of the company to reduce the climate change. The company also looks for ways to connect with the community by ensuring a smooth cohesion with the local vendors and suppliers. The company looks for ways to increase the local community liaisons in order to create a cohesive relationship between the suppliers and vendors. This is found to increase the brand value and patronage of the products in the minds of the consumers. It is evident that the company uses integrated communications to form cohesive networks with the people. The company also changes its style of communication based on the changes in the consumer market and the advent of newer technology (Susanty and Kenny, 2015). There is also continual receiving of consumer feedback to make the changes as per the consumer requirement for the company.
However, the company needs to reach out the smaller towns as it is solely focused on the urban markets. The company needs to expand its consumer base and focus on product diversification to the small town. The company needs to focus on ways in which it can meet the local competition. The company needs to form liaisons with the local companies to ensure that the local small businesses are not affected by the businesses.
The company has an interesting service offering. In many ways, they have been proven to create a unique café experience. The company needs to find ways to expand its consumer base. It is currently focused on the urban markets. They need to also focus on the small town and the rural marketing base. The company can expand its services by focusing on these variables as well. They can also interact with the local business owners and create cohesive networks where all the community members will be benefitted. In this paradigm, all the stakeholders who are involved in the processes will be benefitted. The company needs to find newer ways of interaction with the consumer base. The different ways in which the company can measure the tangible and the intrinsic factors have been detailed.
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