Research Methodology: The research being employed is a quantitative research. A quantitative research is one that would focus on an objective measurement style for research data collection. The data collection is done by questionnaire survey, polls, and more. Pre-existing statistical data might also be made use of. The advantages of using quantitative data are that data can be collected from a larger section of the population, and this data can be generalized across the section of population. Relationship between dependent and independent variable relationships can be verified, and the research also studies correlations. Causality relationships can be studied (Walle, 1997). Using quantitative research, the researcher would be able to gather a more convergent reasoning style than a divergent one. Here the research is for understanding if there are correlations in some variables, and if the hypothesis assumed in research is true, so the quantitative research style is better suited. Data Collection Instrument: The survey questionnaire has been used by the researcher. This is a method which is useful to collect data from many participants, and can include both open ended and closed ended question. The questions included are closed ended. The questionnaire data are collected and SD, and significance levels are understood by using the excel tool. Data representations are also made using Excel.
Participants: The participants for this research are the tourists who attend the food and wine festival. The participants are presented with a survey questionnaire and a consent form. It is critical to get the consent of the participant before data is gathered from the participant as the consent is important, it is ethical to get their consent first. 150 participants were selected for the research by means of a random sampling method. The researchers wanted to find out the participant’s motivation to go to the show next year and as such framed questions in this angle. Some of the motivation questions asked were whether the participant attended the event as a form of escapism from daily life, or with friends, with likeminded people, as something of a new experience, cultural experience and more. The demographic data of the participants are also collected along with information on whether the participant is satisfied with the day’s event. This question is included with the assumption that if a participant is satisfied with a current, event then they would be more likely to attend future events. A direct question to understand, if they would attend the future events is also considered.