In this paper, a thorough understanding about the management accounting techniques is to be given. The importance of the environmental sustainability for the business is also to be explained along with its various pros and cons. The capital budgeting approach will be applied in which net present value and pay – back period method will be used for showing the viability of the project. Environmental sustainability is very useful for the value creation purpose of the business, but these approaches will help in analysing its monetary benefits for the business. Nowadays, most of the people are attracted to the organisation, which is engaged in the maintenance of environmental sustainability. This is one of the most innovative techniques for grasping the attention of the young generation employees and stakeholders. People who want long term returns from their investments will also move towards the sustainable business enterprises for earning better returns in the long run. Customer satisfaction is the main motive of the business, as they are the king of the market. When they are provided with the best products and services, then it will be the best advertisement for every enterprise.
Packing and Labelling Pty Ltd is a company which prints labels for many high scale companies and industries. It is also facing the difficulty of sustainability marketing. In this paper, the key aspects of the sustainability are to be explained, which would help in further research regarding the same subject matter. Cultural values play a key role in the fulfilment of sustainability criteria. Therefore a business organisation should consider all such aspects before designing the sustainability maintenance criteria. Some practical approaches of management accounting are also to be used for having a brief idea about the costs and results of the adoption of environment friendly equipments. However some qualitative factors should also be taken into account along with the quantitative ones. With the help of this paper, it is focused that every business organisation should consider the environmental values along with their personal benefits for achieving success in this tough competitive era.