值得注意的是，由于低劳动力成本和高质量，政府已经允许在古吉拉特邦和旁遮普建厂(Mitra, 2015)。政治方面——迄今为止，中国一直在支持国内品牌。最近的乳业革命也缩小了外国品牌进入印度并进行贸易的空间。经济——主要风险在于经济的持续波动，随时可能阻碍饮料业的发展。社会-社会市场暴露了非技术劳动力和高房地产成本的风险。社会对该品牌的接受程度并不像预期的那样高。技术——没有足够的质量基础设施，新技术会将成本置于风险之中(IUF, 2015)。环境——商业环境强烈关注安全乳制品和专业产品。目标消费者的需求是多种多样的。合法——许可和税收程序极其复杂。
It is estimated that the food and beverages industry will grow by 24% before the year ending in March 2017 and this accounts to Rs. 3.8 trillion in terms of sales (Mitra, 2015). With the urbanization at its peak, people prefer to consume more dairy products and expose the support to this organized market. There is a large scope for Westland Dairy to emerge in this country due to the continuous lookout for better products that fit the bill. In the last two years, the foreign investments in the beverage sector have proliferated due to the opportunities available in the market. The beverage industry in India has mainly been set in the northern region with its shipping to other locations. However, metropolitan cities stand as the perfect locations for trading as they are already aware of the brand and they can consume the product in higher numbers. The top 5 states include Karnataka, Andhra Pradesh, New Delhi, Maharashtra and Uttar Pradesh. These locations always have the space for new and foreign brands to emerge.
It is to be noted that the government has already permitted manufacturing plants in Gujarat and Punjab due to the low labor costs and high quality (Mitra, 2015). Political – The country has so far been in support to the internal brands. The recent dairy revolution has also reduced the scope for foreign brands to enter and trade in India. Economic – The major risk lies in the continuous economic fluctuations that can stall the growth of beverage industry at any time. Social – The social market exposes risks in unskilled manpower and high real estate costs. The social acceptance to the brand is not as estimated. Technological – There is inadequate quality infrastructure and new technologies would put the costs in risk (IUF, 2015). Environmental – The business environment strongly focuses on safe dairy products and specialty products. The target consumers have varied demands. Legal – The licensing and taxation processes are extremely complex.