美国大学论文代写：品牌管理

美国大学论文代写：品牌管理

改善客户关系管理

他们必须有一个个人与客户为了建立销售在未来(Weitz &布拉德福德,1999)。这将使该公司建立品牌认知度。有许多理论和研究模型,提出了这一目的。他们都指出,消费者对公司的关系是基本的生计所需品牌(Verhoef,2003)。与消费者的关系应该不仅限于事务级别,但也应该能够与产品。品牌必须有一个情感与消费者建立联系。他们必须有一个易于利用品牌的感觉。

提高品牌认知度

普通消费者必须能够有一个人与产品。只有这样消费者成为产品的顾客。所有的理论和研究模型强调人与人之间的消费关系需要增加品牌价值和认可(珀西,& Rossiter,1992)。品牌必须创建一个积极的预期(高露洁,Danaher,2000)。他们应该销售和推广,这样消费者感到快乐购买特定的品牌。必须有一个情感依恋。如果个别公司的营销团队无法创建一个积极的振动会导致消极的预期的品牌。销售的产品必须有一个易于访问,必须是简单的,必须提供服务销售(考克,2005)。产品必须接近消费者基地。这是积极的品牌识别的关键。

美国大学论文代写：品牌管理

Improving Customer Relationship Management:

They must have a personal connection with the customer in order to build sales in the future (Weitz & Bradford, 1999). This will enable the company to build brand recognition. There are many theoretical and research models that are proposed for this purpose. They all point to the fact that the consumer’s relationship towards company is fundamental requisite for sustenance of the brand (Verhoef, 2003). The relationship with the consumer should not only be restricted to the transactional level but also they should be able to relate to the product. The brand must have an emotional connect with the consumer. They must have a feel of ease of utilizing the brand.

Improving brand recognition

The average consumer must be able to have a human connect with the product. Only then will the consumer become a patron of the product. All the theories and research models stresses on the need for interpersonal consumer relation to increase brand value and recognition (Percy, & Rossiter, 1992).The brand must create a positive anticipation (Colgate, & Danaher, 2000). They should be marketed and promoted in such a way that the consumer feels happy on buying the particular brand. There must be an emotional attachment. If the marketing team of the individual companies fails to create a positive vibration it will lead to negative anticipation of the brand. The products that are sold must have an ease of access, must be simple and must provide the services as marketed (Kock, 2005). The products must be relatable to the consumer base. This is the key to positive brand recognition.