The conduction of this study is on the basis of one-on-one interviews with the entrepreneurs and entrepreneurial ecosystem’s other stakeholders. The interviews are all conducted in the city of London. Fortunately, all respondents of entrepreneurs, without any exception, had been helpful with respect to their responses with their display of considerable involvement and interest. The interviews that were carried out with the entrepreneurs had been on the basis of the questions that represented flexible framework, while maintaining the core issues of people, process and structure as priority. The interviews are also conducted with other stakeholders of IT business such as, IT bidders, software engineers, and programmers. Further, the interviews are carried out with entrepreneurs’ association, institutional networks, and associations of industry, chambers of commerce, and educational institutions. Finally, requests were sent and profiles were received from the entrepreneurial icons providing direction and valuable insights.Apart from the qualitative data on the issues of people, process and structure in the IT startups, the entrepreneurs were also asked for rating their perceptions in the numerical scales. The qualitative and the quantitative data is described and analyzed on the given parameters. The study is based on the exploration of the issues of people, process and structure of the IT startup firms and their resources along with recommendation on the findings.
The total sample size taken is 50 participants. Out of the 50 participants, 35 participants are entrepreneurs based in London. Apart from them, 2 IT bidders are taken as participants from 2 medium sized IT firms that are based in London. In the same way, 2 software engineers employed in the same IT firms were included as the participants of this study. Also, two IT programmers were interviewed from the same firms. Lastly, 9 executives were interviewed from entrepreneurs’ association, institutional networks, and associations of industry, chambers of commerce, and educational institutions. The process of conducting the interviews is described as follows. The names of the organizations were finalized from the internet and social networking sites. The addresses and the phone numbers were obtained from the company website. The appointments were taken with the CEOs and Directors to explain them about the project. After the appointment and successful demonstration of the project, one-on-one interviews were sought from them as per their convenience. In case of the stakeholders, permission was sought from them regarding the interviews of the relevant employees who were contacted after the permission is granted. The interviewer reached their office on the day of the interview and the interview was conducted which is recorded with a Dictaphone.