The periodic meetings between the members of ICC and ACB helped in organizing the business events successfully. The use of information technology also assisted ICC and ACB in producing the information timely by using communication and information management tools (Clarke and Jepson, 2015). The use of internet connection and computers also assisted in connecting the event team with the targeted audiences. The protection policies and safety measures were adopted by ICC and ACB for the protection of the sportspersons and audiences, safety of important papers, files and documents, and privacy of data and information. The more safety arrangements could also be executed by ICC and ACB to avoid the possibility of the risks from crime, crowd, theft, and drunkness.
Along with this, regular reviews and evaluations assisted the organizer to detect the shortcomings and loopholes in the event implementation process. The performance of the event implementation process could be evaluated through performance reviews and feedbacks to analyze whether the event is continuing in the right direction to fulfill its core purpose by entertaining the sportspersons as well as guests or audiences. ICC could also take better decisions regarding the event planning, output process, resource allocation, administration, and communication systems for the effective implementation of the business event.
The potential impact of the external environmental factors was analyzed to assess the impact of political, cultural, technological, economic, and environmental factors on the event management activities of CWC 2015. The Australian government played an important role in determining the success of this event by supporting the sports event management activities in the nation. ACB contributed to support ICC Cricket World Cup 2015 in Australia by facilitating good sporting infrastructure development and standards tourism and hospitality facilities. The favorable economic conditions in Australia and NewZealand also supported this biggest Cricket championship. The protective and greenery environment of Australia and NewZealand created favorable playing conditions for the sportspersons or cricketers. The use of advanced technological equipment and innovation assisted in implementing this event successfully (Glodblatt and Goldblatt, 2011). Therefore, the environmental conditions of Australia and NewZealand assisted in the organization of this event successfully.
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