In assessing the budget for the plan, a number of factors are worth mentions. First of all some of the elements of the budget may look overly funded while others look fairly estimated. It is noteworthy that the one-off and short term costs such as expenditure the polling company, consultation fees and the hiring of the opinion shapes are based on the current rates and negotiations do (Weimer & Vining 2005). They are also critical elements of the plan which cannot be dispensed.
The social media agents and feedback analysts are existing QBD Pty customer service and PR employees. However, they have to be compensated in view of the extra workload that they are estimated to handle during the plan implementation period. This is because, increasing their workload without equally compensating them risks being counterproductive since this might demoralize them.
There is a budget for multiple media outlets. This will be evaluated on an ongoing basis where the resources may be redirected to the media that proves to be more effective or even totally withdrawn where no positive effect is visible without necessarily redirecting them.
Making a comprehensive comparison of the cost and benefit, it is evident that the company will gain massive attention from the target groups. In addition, the campaign will gain the attention to new clients with an interest in the Chinese language and culture (Campbell & Brown 2003). Although the campaign will cost a lot in the short run, the company will benefit significantly in the long run.