美国代写essay：乐高营销战略
美国代写essay：乐高营销战略
从乐高家族家族企业的案例来看，营销战略漂移使它在国际社会遭受营销损失。在其他企业投资于网络营销、CD-ROM游戏等的时候，乐高被视为战略漂变而被抛在后面。人们对他们的孩子使用的玩具类型控制得很少，在这样的时间里，乐高不允许使用互联网，而电脑游戏的发展受到了损失。在2000年初，乐高重新评估了它的策略，并将包括基于互联网使用和技术使用的营销。该公司已在1998遭受了巨大的损失，并重新引入营销战略支持从互联网和其他技术引进一年的利润在2002，和2003显示公司出售亏损31亿9000万，而不得不紧缩开支（郝林森，2011）。造成亏损的原因是，该公司在改进其营销战略时，不再关注传统的教育理念，即乐高以其知名度而闻名。乐高的核心理念是提供独特的定制产品，以满足不断变化的市场中的销售环节设置了其他竞争对手，乐高并没有专注于其强大的产品（郝林森，2011）。
美国代写essay：乐高营销战略
乐高试图改变这一失败的营销企图在2004时，该公司再次回到乐高现在正恢复到原来的概念。这种策略帮助乐高在过去的几年中，其净利润增加和更可持续的（郝林森，2011）。
美国代写essay：乐高营销战略
Marketing Strategic Drift as seen in the case of the Danish family owned business of Lego made it suffer marketing losses in the international community. At a time when other businesses were invested in marketing on the internet, CD-ROM games and more, Lego was seen to be left behind because of a strategic drift. People had less control on the type of toys that their children used and in such a time Lego not embracing the use of the internet and computer game themed
美国代写essay：乐高营销战略
development was seen to suffer losses. In the early 2000’s Lego re-evaluated its strategy and moved on to include marketing based on internet usage, and technology usage. The company had suffered huge losses in 1998, and the reintroduction of marketing strategy with support from the internet and other technology reintroduced one year of profit in 2002, and in 2003 the company showed a sold loss of 3190 million, and had to retrench (Hollensen, 2011). The reasons cited for the losses were that the company in revamping its marketing strategy had lost focus on the traditional pedagogical concept that Lego is famous for. The core concept of Lego is the unique customized product it offers, in changing marketing to meet the selling aspects set out by other competitors, Lego did not focus on its strong product (Hollensen, 2011).
Lego attempted to change this failed marketing attempt in 2004 when the company once again went back LEGO is now returning to its former concept. This strategy has helped Lego in the past years and its net profits have increased and have become more sustainable (Hollensen, 2011).
