大学论文代写

美国代写essay:收益管理

美国代写essay:收益管理
如上所述,某种形式的收益管理可能在酒店业实施的几种策略中起着重要的作用;虽然这样的策略可能不被视为酒店的收益管理或与正式的RMS相关联。例如,故意决定某些折扣率刚好可以获得的情况下,如果住宿包括一个星期六晚上,则是收益管理方法,然后根据预测的住宿情况得出结论,下个星期六同样的价格是不可能获得的晚上是RM方法(Ingold,A。和Lee-Ross,D.1999)。酒店内策划战术的团队与实施该策略的团队之间的联系是主要关注的 – 没有明确的联系,策略可能会相互冲突,从而造成不成功的结果!

美国代写essay:收益管理
设置RM目标
创建收入管理系统的首要责任是在所有受战略影响的人们之间达成一致,因为这是确切的目标,并确保所有人都能清楚地了解其预期结果(Lovelock,CH 1984 )。收益管理系统的确切目标不是提高标准房价。也不是提高标准的入住价格。 RMS必须强调推动两者的标准“每空房间收入”(RevPVR),即:
RevPVR =入住率x标准房价(%)
如果酒店不断追求这一目标并努力提高RevPVR,则房间投资回报率将随着时间而提高。
收益管理理念培育以来,可以从各个方面真正实现收益最大化。例如,如果可以解决某个特定酒店需求的辅助收入流的独特营业额高于其他提供相同利率的酒店的特定营业额,而需求较高,则确保第一选择设置为可以实现收入最多的需求。

美国代写essay:收益管理

As explained above, yield management in some form perhaps plays an important part in several strategies implemented in hotel industry; though, such strategies might not be regarded in the hotel as yield management or associated to a formal RMS. For instance, deliberately deciding that some discount rates are just obtainable in case the stay comprises a Saturday night is a yield management approach, and then concluding that, depending on the prediction of lodging, the same price won’t be obtainable at all next Saturday night is a RM approach (Ingold, A. and Lee-Ross, D. 1999). The connection among the teams within a hotel that plan the tactics and the group that implement that is of main concern—devoid of a defined connection, strategies might clash, ensuing unsuccessful outcomes!

美国代写essay:收益管理
Setting RM Objectives
The initial charge of business in making a revenue management system is to attain an agreement among all the people who will be afflicted by the strategies because it’s precise goal and to make sure that all boast a clear perception of its expected outcomes (Lovelock, C.H. 1984). The precise objective of a yield management system isn’t to raise standard room rates. Neither is it to raise standard occupancy prices. RMS must emphasize on boosting the product of the two, the standard “revenue per vacant room night,” or RevPVR that is formulated as below:
RevPVR = Occupancy Rate x Standard room rate (%)
In case the hotel constantly pursues this objective and strives to boost RevPVR, room ROI will raise with time.
Since the yield management concept cultivates, initiatives to really maximize earnings from every aspect can be judged. For instance, if it might be settled that the distinctive turnover from auxiliary revenue streams of demand from a specific hotel were higher than those from other hotels offering same rates, while demand is high, tactics to make sure that the first choice is set to the demand that will grab the most revenue could be put into place.