Google has been successful in utilising the dynamics of e-branding to its advantage. Google is everywhere on the internet, and with its unique modes of promotion it scores points over its competitors in e-branding activities. Level of Interaction is very high between the Google users and the Google Company. Google’s branding extends over traditional focus of advertising, promotions, positioning to deliver complete and satisfying experience. It has been able to develop and maintain enhanced customer relationship in the internet environment. Google has been able to maintain online buzz worldwide by adapting to the diversities of different markets and by responding to the various environmental changes.Materiality is an understanding of the way relations work between subjects and objects. In the view of branding, it is the company’s evaluation on its performance and creation of its identity through various considerations. Brands are the most symbolic way of constructing identities.