The Arm Boat project is undertaken by the Rolls-Royce. The product has already been discovered in the market and it has been launched. Now there is a need for a more nuanced structure to entice children. The market is in the risk of stagnation. This is the reason for recommending or changing the dynamics to prevent decline of the sales of the products. There must be infrastructural changes and service offering changes to bring in more children.
As a preliminary step the SWOT analysis needs to be done in order to understand the changing dynamics. The areas of strength are the historical value of the place. There has been strong economic growth in the place and Rolls-Royce Company has developed innovative design to entice the consumers.
The areas of weakness for the company are that wait times and increased employee fatigue. This is because of the lacking of infrastructure and motivated staff. There are long lines and employee fatigue that are observed in this paradigm.
Opportunities that need to be factored are that there is the untapped demography that has not been fully exploited by the company. The threats that the company needs to face are the rising number of theme parks for the children and the uncertainty in the economy after the issue of Brexit.
Hence, the company can benefit immensely if it uses the untapped potential and gains leverage using the existing brand image of the company.
The cost to bring in changes would be around £100000 and the time to implement the changes will be around 3 months. The proposed changes to the existing project are adding making initial changes in the promotion for the cruise. The marketing efforts must be targeted towards the parents, grandparents and the children. It must encompass gender neutral activities such as playing simulation games during the cruise. The indulgent parents will enjoy the structured safe play for children. The simulation inside the boat ride must be designed in a way that appeals to all the age demographics (Heizer, Render and Munson, 2016). It must not only be targeted towards the children, but also it must serve as a family bonding activity where the family can experience and have fun. There have already been arcade games inside the theme park it can indulge some of these activities during the course and enable the people to enjoy the scenic control.
The second phase of planning is implementing the infrastructural changes and improving the quality of the service marketing. There must be focus given to the overall improvement of the services.