Comparative analysis of ebay’s competitive position in its various markets
For the comparative analysis to identify the competitive position of ebay, comprehensive study regarding the inclusive strategies as well as services adapted by the prominent competitors of ebay like- Amazon is required. Online retailers along with offline ones, distributors, companies for import as well as export, liquidators, auctioneers, companies for promotional activities like- catalogue creation and mail-order, classifieds, search engines, search engines for different types of products virtual trading participants in the format of C2C, B2C and B2B strategies, shopping channels along with vast networks are some of the strategies as well as services adapted by ebay and the existing competitors of ebay in the market. Summary related to the three-segment analysis for the comparative study is given below (Maurer & Degain, 2012).
According to the first business segment based on the comparative analysis related to ebay, competitors involve factors such as- warehouse, general stores for commodities, discount, traditional section, online retailers and classified services as well as the shopping networks for online purchasing (Werbach & Hunter, 2012). There are various companies out there like- Amazon, Yahoo! Shopping, Buy.com, MSN and many others who follow this business segment along with the basic factors mentioned here.
According to this business segment, competitors generally possess much more resources in comparison to Skype. This particular business segment faces strong competition from the local telephone providers along with the cable businesses. The VoIP providers also play a vital role in this segment of communications and by analysing it, the competitive position of ebay can be distinguished. There are many traditional corporations well-known for communications which they offer with bundled services like- cable television and satellite TV, internet and other services for communication such as- voice messages (Porter & Kramer, 2011).