Consumers’ great post-purchase assessment prompts fulfilment. Customers pick a specific brand or retail store since they see it as a superior general decision than different options that were assessed while settling on the purchase choice. They look forward to a level of execution from their chosen thing that can go from entirely low to very high. Desires and perception are not autonomous and shoppers have a tendency to see execution in accordance with their desires. In the wake of utilizing the Fitness mobile, the fulfilment with any purchase is essentially an element of the expected performance level, and perception in respect to that. Buyers take part in a steady procedure of assessing the things that they purchase, as these items are incorporated into their day by day utilization exercises (Xia et al. 2010). In case of a few purchases, buyers might also experience post-purchase disharmony. This happens as an after-effect of the shopper questioning his insight of a buy. Post buying, most items are consumed by shoppers, even if they don’t like it. Buyers experience post-buying conflict as by buying Fitness Mobile, the opportunity cost will be cost of the competitor’s mobile which the buyer might have left. When there are limited choices available, the buyers might not be dissatisfied as there wouldn’t be similar competitors available to compare with.
The buyer usually encounters fulfilment when the execution level meets or surpasses the base execution desires (Verkasalo, 2008). When the execution level far surpasses the craved execution level, the purchaser won’t just be fulfilled yet will in all likelihood be pleased. This kind of upshot has a tendency to lessen the purchaser’s basic decision-making on future purchase events of the same item to attain fulfilment. In this manner, if the person likes the Fitness Mobile, he would like to re-purchase the same for himself or for his friends/ relatives. He might suggest the same brand to his acquaintances as well. Therefore, a great purchase experience urges customers to rehash the similar behaviour in the upcoming times. A pleased shopper is prone to be loyal and eager regarding a specific brand and normally unrealistic to be affected by contenders’ activities (Twedt, 2013). A pleased customer will likewise be spreading a great word-of-mouth.
It will be assisted with a development of an online forum for the issues (if any) after the sales of the product. In case of any issues, the customer will be able to contact the forum and post the reviews sharing the feedback and reviews. Therefore, the social media, internet and other forums will be useful for getting the feedback for the new innovative product- fitness Mobile.