The operational strategy of Domino is quite simple. They do not need a very big and an attractive layout for their pizza store. Instead they look for the key requirement that is the best quality Pizza at the customer’s doorstep. The operational strategy of Dominos consists of the following things:
1) Value and Supply Chain: The primary aim of dominos is to make their pizza available to the customers in any part of the world. In order to make then independent of the restaurant based system the dominos group assured that the needs of the customers are maintained properly.
By their chains, they have maintained the customer value and also not allowed any of their competitors to flourish in the way they have done. This is something which has been the key operational strategy for dominoes.
2) Use of Technology: The use of technology has made Dominos even more significant brand. With the growth of technology Dominos also did extensive advancement in their operation. Some of the major use of technological assets such as the use of TV as the distribution channel, an online system to track the pizza through which the customers can track the pizza. This has also enhanced the sales of dominos.
3) Innovative supply chain Model: The Domino’s has an innovative supply chain model which has assured that each of the purchases which are made at any dominos store throughout the world are maintained and recorded centrally.
4) Centralized core entity: There is a core entity known as the Dominos supply chain services. It is this entity supplies each and every subsidiary required for pizza such as the materials for preparing the dough, the raw materials used during the creation of pizza including the condiments and other ingredient which are used for pizza preparation. Thus the dominos does not need a huge capital to start (Berry, L. L., & Parasuraman, 2004)