T-testing tool is applied for determining the effects of consumer ages on customer satisfaction. The reason is the assumption of a substantiating amount of influence of age group over the satisfaction level. Therefore, the T-test known to verify the relationship between the mean figures of the variables has been conducted. The Pearson correlation states the level of relationship between variables. If the result shows positive value, it means that the variables have a positive relationship, which furthermore describes that if one variable increase in value, the other will also increase. On the other hand, the negative value depicts the opposite relationship among the variables. The value has come as -0.0073, approximately, which describes that both the variable has opposite relationship or nil relationship. The two-tailed P value is actually the result of the test and it is below the accepted figure of 1.965 at 95% confidence level. Therefore, it does not fall in the critical region, which has supported the null hypothesis. The null hypothesis has been set out as no significance of customer satisfaction over different age group. Thus, it can be said that on the basis of the computation, it is found that the significance is nil hence the alternative has been discarded.
Therefore, it is necessary for the company to meet satisfaction level for all age group customers for better preference level. Along with this, the company will need to have sufficient level of equipments for proper service to customer’s (Trkman, 2010). Along with this, distribution problem would need to mitigate for better customer satisfaction. Moreover, the company would need to provide proper training and need to hire more skilled labours for technical operations.
Satisfaction of the customers based on time of response and rewards of loyalty:
Null Hypothesis (H0): The degree of consumer satisfaction does not imply variations with respect to fall in time of responses and the reward program of loyalty in organisational context
Alternate Hypothesis (H1): The degree of consumer satisfaction implies significant variations with respect to fall in time of responses and the reward program of loyalty in organisational context