Current Position of the brand in the market is strong but it can be improved even further as it is far from competing stores like Amazon. ASOS however, have earned revenue of 753.8 million Pounds in 2013 with the net income of 29 million pounds. The company is increasing its market share every year. The company is also concentrating towards increasing its international sales and that is the reason for their 142% increased sale for year 2010 than 2009. (Telegraph.co.uk, 2011) Not only that, the company opened their international office in Australia in 2012. In 2013, there was another office in United States of America. The company currently has more than 4000 employees.
Company’s current position against their competitors is strong because of various reasons. The most important of these reasons includes the variety of products offered by the company to its customers. ASOS have left no stone unturned to make its customer happy and this is the reason they have a strong customer base. Not only is the company provides a variety in its products, it’s also provides the variety in prices. The company has a product starting from as low as 5 pound to as high as 600 pounds. This makes the company real strong against their retailers. (ASOS, 2015)
Along with that, the target market of the company is very large starting from teenagers to old men and women. It covers a great deal of demographics as well by shipping to over 237 countries across the globe. The company also own different websites for every country and the monthly visit to these sites is approximately 13.6 million. (asosplc.com, 2014) The Company has offered around 50,000 brands to its customers and it happily diverts them to its rival’s website in case some item is not in company’s warehouse. This makes the company to standout amongst the rest. (Euromonitor.com, 2015)