1Issue 1: Issues of Culture
It was apparent that there had been differences in the styles and gestures of interpersonal talk amongst both the teams.
1.The team of the United States were expecting to converse only about the proposal of business; whereas, their counterparts from China were showing keen interest in personal questions.
2.When both the teams were at the banquet, there was a lack of understanding in the team of United States in consideration with the etiquettes of China. Mr. Brown had offered the initial toast. As per the Chinese culture, this toast was meant to be made by the host. Also, the team of United States had no idea about the fact that who will be leaving first.
3.Another issue with respect to culture was that there was a requirement of more than one trip to China as they were not moving towards progress with respect to the business meeting (Schwartz, 2007). According to Mr. Brown, this was mainly due to the fact that the team of China was mainly focusing on pleasantries along with continuous questions in the duration of presentations.
4.2Issue 2: Issues of Verbal Intercultural Communication
4.Firstly, there is a barrier of language amongst both the companies. The team of Mr. Brown that is the team of United States did not speak Chinese. All of the team members of US were feeling extremely uncomfortable due to the fact that they knew very less language of Chinese (Smith, 2004). Also, they were uncomfortable due to the fact that only one individual of the team of Chung Sun Company knew how to speak English fluently.
5.Also, issues arose due to the fact that the team of United States had not hired a translator for themselves (Schwartz, 2012). They had doubts in the fact that should the team of United States trust the translator hired by the team of Chung Sun Company