The ciders are manufactured by the company for over ten years now. At present we are planning to instantiate the process related to the growth and development of our new product which is the Still cider. Still cider is one of the most common forms of ciders which is commonly developed from the process of fermentation of the apple juice. The term still signifies that the cider which is manufactured does not contains any kind of carbonation. This the still cider is the cider which is not carbonate and it consists if very less amount of sugar. Thus, it is very helpful and energetic for people especially in the summer season (Cheverton, 2005). In the present era the demand for the cider has been increasing among the people. The new cider product takes is prepared from apple which is matured for around six months and then filtered and bottled. This product is being launched considering its increasing demand in the market. The marketing management committee have observed that around half of the people who are using cider products prefer to drink still cider in the present times.
The plans of the company is to launch this new cider product with a boon in the market and to enhance the overall productivity of the cider products. This product will be a huge success in the market. This is because people are looking for this product and are interested in drinking the same and when they will find a brand name of Ampleforth Abbey associated with the same, there will be a clear run for the same. The plans of the company is to launch the product with a good market hype and enhance its existence in the future.