Cochlear has established its position as the leader in the market segment of implantable hearing aids and has put all its efforts in place to cement its position at the top of the charts, in the years ahead. Having earned the reputation of delivering some of the most dependable and reliable implantable solutions to hearing impediments, the management at Cochlear has worked on the credibility of its products and offered more advanced products without compromising on the safety of the consumers. The strategy of creating awareness about its products has also helped Cochlear place itself in the market. Cochlear is also not looking to rest on its laurels, reputation and credibility and is placing a lot of its effort in research and development of new products and redesigning its older line of products to make them advanced and better. The company is also focusing on building up its infrastructure and propping up its production and departments like marketing, sales and research. But one of the biggest assets of Cochlear is the usability of its products and their multiple customizations. Having secured a position in the global market, Cochlear is able to customize its products based on the needs of the people. Some have partial deafness in one ear while others’ may need a more complete solution to their hearing problems. All these needs are addressed through customization (The business side of a successful hearing healthcare practice, 1999).
Cochlear Limited has focused all its efforts in producing top of the line hearing aids and implants and so has concentrated its activities on creating its capacities for a building an integrated system for designing its hearing implants.
particularly due to the growing needs for better medical facilities in the region. The door opened for Cochlear to enter into the South Asian region through one of the fastest growing countries in the world, India, one of the most prominent markets in the Asian region. The Indian President, then, had shown a keen interest in Cochlear implants (Lutz, 2007). Due to its sizeable presence in India and the support it has received even from local administration, Cochlear can make an entry into the neighboring country of Pakistan.