In the world of quick international, the Internet and social media play a major role and the bad news inspired in a few seconds. If the tourists are impacted by external threats like academics, natural disaster, collapse of a building, payment issues, issues for Hotel payment, terrorism threat, Or any such issues then the news spreads at a rapid pace. It is the responsibility of the tour operator to deal with these issues for the clients and this has to be done quickly. A crisis is an event or situation where the tourism businesses reputation gets affected and these crises are of two kinds:
Controllable crisis and
Crisis which are beyond the control of the management (Willemssen, 2011).
The crisis and crisis management are integral part of the whole of the THE industry management. The business reputation is highly dependent on the capacity of the marketers to protect the client. This can be seen from the level of their own naivety. The tourism marketers must keep in mind that the key reason that the clients decide to travel with them, rather than travelling independently, is that they want to get protection from any kind of risk. For any kind of crisis or risk management.