美国科罗拉多州立大学论文代写：跨国公司
美国科罗拉多州立大学论文代写：跨国公司
虽然大多数公司已经把这些挑战看作是不可接受的，但还有一些人默默地遵循实验策略，为全球最需要的部分开发独特的产品和服务。现在社会企业正在出现，帮助人们摆脱贫困。企业可以成为推动世界变革的重要驱动力，但同样必须是正确的企业，必须以正确的方式运行。本文将分析那些敢于以不同的方式看待事物的企业的方式，并认为企业是消除贫困的最佳途径，企业已经成为引擎的利器，而不是只有动机。这些社会企业家要服务于没有服务的市场，把它视为一个道德责任的巨大机会。我们会看看那些已经接受了为有需要的人服务并且有利可图的挑战的跨国公司。
本文将分析帮助穷人服务的组织取得成功的方法：“可用性，可承受性，可接受性和意识”
可用性
可用性定义为消费者能够购买和使用产品或服务的程度。服务BOP市场的最大挑战是能够确保产品和服务的可用性。金字塔底部的分配渠道是不存在的。让产品进入这个市场的工作是一个必须克服的重大障碍。如果一家公司希望为印度的低收入群体服务，那么最大的障碍就是交通和道路的不通，这不仅增加了成本，而且还扩大了供应链（Prahalad＆Hammond，2002）。因此，尽管BOP市场超过7亿印度人，运送货物和服务不是很容易。
Although the majority of the companies have viewed these challenges as unconquerable, there have been others who have silently followed experimental strategies to develop a unique products and services to the globe’s most needy section. Now social business is emerging to help people come out of poverty. Business can emerge to be a significant driver which can boost change round the world, but the same has to be the correct kind of business which has to be run the correct way. This essay is going to analyze those ways of the businesses who have dared to see things differently and believe that business is the best way to combat poverty, where the business has been the great engine where they have made the profits the enabler, but not the only motive. These social entrepreneurs want to serve the un-served market and treat it as a huge opportunity as a moral duty. We would look at those multinationals who have taken up the challenge of serving the needy and doing it profitably.
This paper will analyze the approach which has been instrumental in the success of the organizations pursuing to serve the poor which is the 4As: Availability, Affordability, Acceptability and Awareness
AVAILABILITY
Availability is defined as the degree to which consumers would be able to procure and use a product or a service. The biggest challenge of serving a BOP market is to be able to ensure the products and services are available. The channel of distribution in the bottom of the pyramid section is non-existent. The job of getting the products to that market is a significant obstacle which has to be overcome. If a company wishes to serve the low income segment of India, the biggest hurdle is the transportation and the unavailability of roads which not only adds cost but also the extended supply chains (Prahalad & Hammond, 2002).Hence, although the BOP market consists of over more than 700 million Indians, shipping the goods and services is not very easy.
