美国利哈伊大学论文代写：电影产业
美国利哈伊大学论文代写：电影产业
在美国的电影业，在好莱坞的主要电影制片厂六大是华纳兄弟公司，博伟沃尔特迪士尼，第二十世纪福克斯新闻集团、维亚康姆派拉蒙，哥伦比亚或索尼，和通用的NBC环球公司。在2012年度，华纳兄弟公司已经拥有15.4元的股价在这个竞争激烈的市场中取得成功（Interbrand，2012）。随着增长的开始和行业内竞争的加剧，该组织一直面临着维持其在市场中的地位的困难。
成功的因素
电影产业是非常竞争的性质；组织可考虑改进其位置的特别的行为就像在全球的吸引力的一种改进的考虑（Interbrand，2012）。随着技术进步投资的增加，该组织将能够维持其在行业内的竞争优势。
因此，可以说，在华纳兄弟组织的成功的主要因素是竞争的水平，其投资，创新和创新的做法。
比较和竞争数据来源
在编程和内容方面所取得的投资额是最重要的角色。该组织认为，作为一个增加的分销系统的范围，将导致最终用户的扩散（标准普尔，2004）。这有助于为他们提供额外的竞争优势，因为它似乎迫使内容吸引观众到一些分销平台。
战略问题
有许多业务的挑战，汇聚带领组织走向一个完全数字化的环境。在业务范围内，人们发现组织内部的组织之间缺乏相互联系和融合。除此之外，有越来越大的压力成本和缩小窗口（Interbrand发布，2012）。
作为一个重要的业务问题，华纳兄弟认为没有具体的过程，选择哪些电影应。由于这个特殊的问题，有一个冲突的团队成员的工作项目，显着上升的问题，在人力资源管理的问题。
美国利哈伊大学论文代写：电影产业
In the film industry of US, the big six in major film studios of Hollywood are known to be Warner Bros., Buena Vista by Walt Disney, and 20th Century Fox by News Corp., Paramount by Viacom, Columbia or Sony, and Universal by NBC universal Inc. In the year 2012, Warner Bros. had been successful in possessing 15.4 per cent of the shares in this highly competitive market (Interbrand, 2012). With the initiation of growth and increase in the competition within the industry, the organization has been facing difficulties in sustaining its position within the market.
Success Factors
The industry of films is extremely competitive in nature; the organization can consider improving its position by the consideration of particular actions like making an improvement in the global appeal (Interbrand, 2012). With an increase in the investment for technological advancement, the organization will be able to sustain its competitive advantage within the industry.
Hence, it can be stated that the main factors of success in the organization of Warner Bros is the level of competition, its investment, and innovative and creative practices.
Sources of comparative and competitive data
Amount of investment being made in programming and content is known to be playing the most significant role. The organization holds the belief that as an increase in the scope of distribution systems that will result in the proliferation of the end users (Standard & Poor’s, 2004). This contributes in providing them with the extra competitive advantage as it seems to compel the content attracting the audience to a number of distribution platforms.
Strategic Issues
There are a number of business challenges involved that converge for ushering the organization towards a completely digital environment. Within the business, it has been found that there is lack of interconnection and integration amongst the groups within the organization. In addition to this there mounting pressures of cost and shrunken windows on release (Interbrand, 2012).
As a significant operational issue, Warner Bros considers no concrete process for the selection of which films should be made. Because of this particular issue, there is a clash in the ideas of team members working on projects that give a significant rise to the issues in management of human resource.
