一位着名的罗伯特·布林赫斯特（Robert Bringhurst）印刷工也将印刷术描述为一种工艺，即“赋予语言的专门知识和艺术，使其更具吸引力”和“具有独立存在”（Bringhurst 2005：11）。与此相关的基本目标是如何影响读者阅读文本，以及我们如何显示我们的兴趣阅读书面内容。印刷术作为一种语言为设计者提供了效率和技能，并使他们能够灵活地运用印刷和技术环境。语言赋予了印刷术一种描述工具，以一种被称为印刷术的新的和改进的方式描绘和传达设计师的信息。随着语言排版涉及平面设计和其他设计工具，如美术，电影和摄影（Ruari，米2000）。
Typography is designed especially for pleasing a target audiences and impact it had over audiences are closely accorded to the emotional connection of the viewers. Typography is a subject that increases passions among people and sometime it becomes an obsession (Simmer, J. 2005). If this subject is relatively new to you, or perhaps something you want to know more about, then this guide can start you on that journey.
A famous typographer named Robert Bringhurst has also described typography as a craft, namely “the expertise and art of bestowing language with a visible form and making it more attractive” and “with an independent existence” (Bringhurst 2005: 11). Basic aim associated with this is that how affect audience to read a text and how we are showing our interest to read that written content. Typography as a language offers efficiency and skills to designers and makes them flexible to work with print and technological environments. Language has given typography a description tool that portrays and conveys the messages of designers in a new and improved manner that is being called typography. Along with language typography involves graphic design and other designing tools like fine art, film and photography (Ruari, M. 2000).
Well- formed typography can also enclose visual references to the contents and intended readership of the text. In short it can be estimated that “Typography is a visual display of texts in print form”. As in the introduction we have viewed that typography is an art of arranging type for an interactive interface. Typography is being used for billboards to posters, websites and magazines; it involves all forms of static typography that are being used for different types of purposes. An effortless illustration of the designing of typography and their font differences can be seen in the below mentioned image and how dominant typography can be for viewers with similar text within different typefaces.