本报告审查相关的学术文献社会营销除了精确,禁毒市政设施宣言除了他们的目标受众。原因很多禁毒使用活动在社会营销媒体比较创新,除了广泛,长期的评估活动到目前为止没有完成,有必要仔细研究假设的社交媒体营销的概述,再加上同样种类的内容前辩论的媒体利用传播定向观众(Hornik Yanovitzky,2003)。这份报告明显审查学术社交媒体营销工作除了精确,禁毒市政设施声明除了他们的目标受众。社会营销的原因是指示的方向建设社会以及行为改变,它本身带来的一些具有挑战性的任务。例如,其中的一个文献断言缺乏义务的社会营销媒体最高管理阶层。因此这意味着大量的活动,可能可以从社会营销价值确保不使用它作为项目管理人员以及客户利润不能完全理解他们可能使用的安全通过媒体的社会营销活动。相应地,社会营销的活动,避免使用一次又一次的有效融资的原因,整体意识不足以及社会营销的理解(Palmgreen、Donohew Lorch,霍伊尔和史蒂芬森,2001)。
This report scrutinizes the academic literature related to social marketing besides precisely, anti-drugs civic facility proclamations besides their objective audiences. For the reason that a lot of anti-drugs use campaigns on social marketing media are comparatively innovative, in addition widespread, long-term assessment of the campaigns so far did not complete, it is essential to scrutinize study on the hypothetical outline of the social media marketing, plus similarly former debate of kinds of content of media utilized to spread the directed audiences (Hornik and Yanovitzky, 2003). This report significantly scrutinizes the scholarly works on social media marketing besides precisely, anti-drugs civic facility declarations in addition to their objective audiences. For the reason that social marketing is directed in the direction of building social as well as behavioral alterations, it brings with itself several of challenging tasks. For instance, one of the literatures asserts on the deficiency of obligation of the social marketing media on the highest management ranks. This therefore implies that numerous campaigns that possibly may value from social marketing make sure of not using it as project executives as well as customers fails to entirely comprehend the profits they possibly will secure from the usage of campaigns through the media of social marketing. Correspondingly, campaigns that avoids the usage of the social marketing are time and again in efficiently financed for the reason that of the overall deficiency of awareness as well as comprehension of social marketing (Palmgreen, Donohew, Lorch, Hoyle and Stephenson, 2001).