美国论文查重：特易购零售公司

美国论文查重：特易购零售公司

特易购(Tesco Plc)是全球利润最高的三大零售商之一。它在收入方面也显示出类似的资质，并被视为第二大零售商。这家杂货零售商的业务范围遍及亚洲和欧洲的12个国家。泰国、爱尔兰、马来西亚和匈牙利等国就是乐购(Tesco Plc)在其领土上做标记的一些例子。,2012)。作为特易购公司的创始人，杰克·科恩在第一天就以4英镑的价格卖出了1英镑的利润。现在，这个组织简直就是零售市场上的巨人。然而，每个组织都有自己的优点和缺点。本报告分析了Tesco Plc的优势、劣势、机会和威胁，为Swann Retail Chains提供一个谨慎的平台，形成一个marketing strategy (Berger & Pukthuanthong, 2012)。

美国论文查重：特易购零售公司
SWOT是优势、劣势、机会和威胁的缩写。优势和劣势可以被称为组织的内部因素，而机会和威胁可以被假设为外部影响。本报告从SWOT各要素对Tesco Plc构成的各种挑战中得出推论。本报告还描述了该组织为解决这些问题所采取的适当策略(Lages, Mata & Griffith, 2013)。2014年的一项品牌财务调查显示，乐购公司(Tesco Plc)被评为消费者最看重的100个品牌之一。根据同一项调查，它的排名高于eBay，略低于宜家。乐购公司以其产品种类繁多、提供方便、物有所值和管理合理而闻名。Tesco Plc的经营范围包括世界各地6784家门店。

美国论文查重：特易购零售公司

Tesco Plc is counted as one of the top three retailers in the world in terms of profit. It also shows similar credentials in terms of revenue and is counted as the second largest retailer in terms of revenue. The expanse of the grocery retailer ranges across 12 countries in Asia and Europe. Countries like Thailand, Ireland, Malaysia and Hungary are some examples where Tesco Plc has marked its territory (Bishop & Pagiola., 2012). The founder of Tesco Plc, Jack Cohen started off this venture with a profit of 1 pound through a sale of 4 pounds on the first day. Now the organization is nothing short of a colossus in the retail market. However, every organization has its own share of pros and flaws. This report deals with the strengths, weaknesses, opportunities and threats for Tesco Plc which would provide a prudent platform to form a marketing strategy for Swann Retail Chains (Berger & Pukthuanthong, 2012).

美国论文查重：特易购零售公司
SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. Strengths and weaknesses can be termed as internal factors of the organization while opportunities and threats can be assumed to be external influences. This report derives inferences from various challenges posed by each element of SWOT to Tesco Plc. Suitable strategies adopted by the organization to tackle the issues have also been depicted in this report (Lages, Mata & Griffith, 2013). According to a Brand Finance Survey of 2014, Tesco Plc was placed among the top 100 brands valued by customers. It had a ranking above eBay and was slightly inferior to IKEA in rankings according to the same survey. Tesco Plc is known for its wide range of products, provision of convenience, value for money and management. The domain of Tesco Plc comprises of 6784 stores around various locations in the world.