Counterculture is not only used is designing the products, but it is also used for the purpose of advertisement by which there is initiation of sale for particular products. Since the years of 1960s, executives of advertisement have been focused on integrating the ideas of counterculture in a heavy way within the advertisements placed by them that the basic notion ends up becoming mainstream to some extent. The ideas of counterculture have continuously been playing a prominent role in the culture of mainstream, and platforms of social media only contribute in speeding this particular process. Advertisers have continuously been sharpening their focus over this demography by appealing rebellions amongst the youth population.
As a significant example, the spot of Frank in the commercial of Nike from 1994 contributes in demonstrating the duration of time that will be used by advertisers for making their products look more subversive in nature. This is done by considering the notion of counterculture that contributes in initiating sale of the products in a significant manner.
The movements on counterculture contribute in expressing the aspirations and ethos related to a particular population in the duration of an era that has been defined in a well manner. When the oppositional forces end up reaching the critical mass, there can be triggering of dramatic changes in the culture by the notion of counterculture. Even though there have been a number of counterculture movements since the past and until present times, it is important to state that all of these movements focus on a similar scope even though from a different field as it can be related to politics, spreading equality, and any significant issue involved in the society. All these movements are known to be having a significant impact on the society in a significant manner.