Forecast selling of the stock has also dropped in the subsequent weeks which are a result of this action. Lack of innovation and failure to close deals are mentioned as the root causes of failure of the company. The company should look for ways to improve this emergent crisis. This crisis for the company could become sustained crisis if it is not handled appropriately. Crisis can also be categorized into leadership, environmental, production and financial crisis. In this situation the financial crisis for the company has stemmed from the production issues. The employees were not able to meet the deliverables and the consumer demands. These have lead to the formation of an emerging crisis for the company. There should be a leadership developed and a change management fostered by the management to bring changes in the employee commitment of meeting deliverables. To address this crisis the tools and channels that are prescribed are videos and speeches to make the employee understand the issue form a holistic perspective. The messages that need to be developed by the CEO have been elucidated in the subsequent section.
If there is failure to instill change management in the company it would cause impending negative spiraling of the efforts and would cause the company considerable losses leading to sustenance issues. They need to bring change management in order to remain relevant in the current times and to sustain in the company. It is expected that the proposed changes would be beneficial for the investors and majority of the employees of the company. The key messages and ideologies that the CEO needs to explain is in the following section. When disseminating a message to the people, it is imperative to provide message that is accurate, speedy and with charisma. The CEO should immediately communicate to the employees the need for swift action.
The fundamental message that the CEO should remember is to remember the ideals of innovation and reinvention. There should be love and it should not be let go of. Fundamental tenets of the message should be based on the vision and reinvention notion of the company and the company should never take a complacent stand when addressing towards these basic needs.