Training is less expensive per end user when training is delivered through technology based solutions because of elimination of high salaries consultants and trainers and scalable distribution. The inconvenience and expense of getting the students and instructor in the same place is eliminated and it regards as the biggest benefit of eLearning (Alavi 1994). Firms tend to save about 50-70% when electronic content delivery is used instead of instructor led training. Courses could be spread over several weeks or days and could be pared into shorter sessions when businesses opt for eLearning; this ensures that the business doesn’t lose the worker for a specific period of the training time. As workers no longer need to fight rush-hour traffic to get to a class, they could also use their own time more effectively and improve productivity.
The instructor is in a position to update materials and lessons under web-based products across the whole network in a moment. The student gets access to most current data immediately and it keeps the content consistent and fresh. Instead of learning the lessons in class and then forgetting it; the information could be retrieved just before it is required (Goodhue 1995). As compared to the traditional classroom training, technology-based training has proven to have a better consistency of 50-60%.
With the help of technology, customers can relate well with the business. Various avenues are put in place by business people in order to improve the customer’s relationship with the firm. A major tool which is being put in place to have a look at the offerings of the business is electronic catalog. As customers across the world could look at the catalog and formulate their decision thus making the marketing affordable and cheap.