美国论文代写：旅行公司营销

美国论文代写：旅行公司营销
营销是旅游公司中非常活跃的一部分，是整个商业活动的组成部分。旅游公司的营销管理是最重要的部分之一，不仅要抓住新客户，维持现有客户，还要提高公司的销售量（Su et.al，2011）。 Morrison（1996）将旅行和旅游营销描述为一种分销组合，其中包括采用和使用直接和间接的分销渠道，使顾客了解公司的产品和服务，促进和保留并向他们提供服务。分销渠道的构想是帮助旅游公司接触不可能直接联系到的客户，但可以通过代理商的共同介质联系到。同样，直接营销涉及公司本身的功能，如网络营销，媒体广告，一对一营销，公司营销，会议营销等。由于旅游业务是一项基于服务的业务，公司需要形成尽可能与客户保持个人关系，因为通过重复和忠诚的客户，建立个人关系将永远对销售量产生持久的效益（Kotler，2000）。也就是说，考虑捕捉新业务并保持从事客户搜索也是很重要的。间接营销必须以一种敏感的方式进行处理，因为公司会将部分责任转移给间接渠道合作伙伴以收集客户。

美国论文代写：旅行公司营销
因此，如果管理得当，多样性可能是一项资产，并指导他们将技能和创造力应用于他们能够贡献最多的领域。实际上，现在许多跨国公司现在都采用了雇佣多元化员工的策略来管理他们在世界各地遥远的办公室的日常需求（Kanter，1983）。

美国论文代写：旅行公司营销

Marketing is a very dynamic segment in travel companies and forms an integral part of the entire business activity. Marketing management of a travel company is one of the most important segments which will not only capture new customers and maintain existing ones, but also lift the sales volume of the company (Su et.al, 2011). Morrison (1996) describes travel and tourism marketing as a distribution mix, which consisted of employing and using direct and indirect distribution channels to make customer aware of the products and services of the company and promote and reserve and deliver the services to them. The idea of distribution channels is to help the travel company to reach out to customers who may not be possible to be reached directly, but they can be reached through a common medium of an agent. Likewise, direct marketing involves functions of the company itself like internet marketing, media advertising, one-on-ne marketing, corporate marketing, conference marketing, etc. Since travel business is a service based business, it is required for the company to form as much personal relationship with clients as possible, because having personal relationship will always have a long lasting benefit on sales volumes through repeat and loyal customers (Kotler, 2000). That said, it is also important to consider capturing of new businesses and remain engaged in customer searching. Indirect marketing have to be handled in a sensitive manner as, the company would transfer part of their responsibility to the indirect channel partners for gathering clients.

美国论文代写：旅行公司营销
So diversity is probably an asset if managed well and directed towards applying their skills and creativity in areas where they can contribute the most. In fact, many multi-national companies now adopt strategies of hiring a diverse workforce to manage their day to day requirements in their distant offices worldwide (Kanter, 1983).